FitBase, eCommerce market online knowledge base

FitForCommerce unveils FitBase, the first eCommerce market online knowledge base, powered in part by the e-tailing group's extensive research findings, helping multichannel retailers leverage best practices and find best-fit solution providers.

Short Hills, NJ (PRWEB) June 15, 2009 -- FitForCommerce today announced the availability of FitBaseTM, the go-to resource for the eCommerce market. FitForCommerce also announced its partnership with the e-tailing group, inc., the leading shopper-centric multichannel retail consulting firm. Leveraging the e-tailing group's extensive research findings and its 15-year track record, FitForCommerce has developed FitBase, the most comprehensive knowledge base created for and by the eCommerce community. With access to thousands of best practices, feature evaluations, expert know-how, and solution provider insights, online and multichannel retailers now have the online tool they need to make informed decisions and stay competitive. FitBase content is specific, actionable, and organized to help retailers get the in-depth info they need - saving time and effort.

"Doing your homework has never been more important," said Lauren Freedman, president of the e-tailing group. "We've partnered with FitForCommerce sharing industry best practices, category-centric benchmarks, and propietary survey data to ensure merchants have the know-how they need to compete across channels."

Doing your homework has never been more important
FitBase is the most comprehensive knowledge base on eCommerce best practices, feature assessments, and providers - plus access to a community of experts! Why go anywhere else? It's a no-brainer!
Modules included in the first release of FitBase include:

Featurepedia: information and advice about eCommerce features

  • 300+ features , functions, and topics
  • 1000s of best practices, visual examples, benchmarking data, and actionable advice
  • Expert and peer opinions and articles
  • e-tailing group raw survey results by feature

Provider Directory: browse the universe of eCommerce providers

  • Comprehensive listing of eCommerce provider companies and their solutions
  • Detailed provider and solution capabilities, proof points, and pricing
  • Browse by 50 categories

Solution Finder: a time-saving tool to create a "short list" of providers

  • Use key filters to narrow the field
  • Over 100 data points for each solution
  • Comparative data including capabilities and pricing

Community: learn from and contribute to a community of your eCommerce peers

  • Interactive forums and blogs
  • Ask an expert and ask a peer
  • Surveys and stats

"FitBase is the most comprehensive knowledge base on eCommerce best practices, feature assessments, and providers - plus access to a community of experts! Why go anywhere else? It's a no-brainer!" said Brian Salau Beck, Chief Operating Officer of

Today's economic climate has changed the way retailers look at technology. Maintaining webstores and multichannel capabilities that keep up with continually rising consumer expectations is essential to business survival. eCommerce solution providers offering retailers options to stay competitive have answered the call in droves, but sorting through the clutter of offerings, looking for a solution that is right for each retailer's individual needs and challenges is daunting.

"An eCommerce manager needs to master hundreds of components from eMerchandising to eMarketing to webstore technology and multichannel features and functions. With overwhelming amounts of information on the Internet but little specific, actionable how-to advice, eCommerce practitioners don't have the time or resources to spend sifting through Google searches that result in hundreds of articles and blogs," said Bernardine Wu, founder and CEO of FitForCommerce. "FitBase offers an easy and reliable source to quickly get practical, detailed information and advice on best practices, benchmarking and solution providers. And everyone knows that Lauren Freedman and her team have spent years researching and gathering some of the best online retail market data, so we are thrilled to leverage their expertise and work in a way that gives both practical and actionable information to retail executives."

Available immediately, FitBase is offered to both retailers and solutions providers on an annual subscription basis. Visit

About FitForCommerce
FitForCommerceTM provides on-demand tools and expertise to help eCommerce businesses analyze business and technical requirements, leverage best practices, gain visibility to market offerings and select "best fit" technology solutions. FitForCommerce's unique eCommerce DiligenceTM process and toolkit ensures rigorous evaluation and knowledge-based decision-making. FitBaseTM, by FitForCommerce, is the ecommerce market's first and only online knowledge base for best practices, trends, benchmarking, solution provider information and community advice. For additional information, please visit or email

About the e-tailing group, inc.
Founded in 1994, with the belief that new technologies enable promotion of products/services for the ultimate customer reach, the e-tailing group, inc. is a shopper-centric eCommerce consulting firm. The firm's expertise and point of differentiation is their merchant mentality that fosters development of eCommerce as a distribution channel. Their mission is to leverage the art of merchandising to improve customers' multichannel shopping experiences. Customized merchandising programs, innovative eCommerce solutions and go-to-market strategies for online merchants and related technologies/services, optimize implementation of multichannel merchandising and customer service tools. In addition to consulting, the e-tailing group's proprietary surveys help to set cross-channel standards for industry performance. via PRweb

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