How E-Retailers Can Maximize Campaign ROI Across Email, Social and Mobile Marketing Channels

Internet Retailer 2009 Conference and Exhibition

EMERYVILLE, Calif.--(BUSINESS WIRE)--Lyris, Inc. today announced the company is sponsoring the Internet Retailer 2009 Conference and Exhibition. In booth #730, Lyris will be exhibiting its Lyris HQ integrated marketing suite and demonstrating the benefits of aligning marketing tools to maximize customer interaction, retention and ROI across email, social and mobile marketing channels, also known as Tri-Messaging. A recent Forrester report, “The State Of Retailing Online 2009: Marketing,” notes that “email in general is regarded as the best marketing tactic because of its cost-effectiveness. Not surprisingly, as retailers focus more on retention marketing, retailers indicate that email therefore represents the most increased marketing priority for 2009 (88%).” Forrester projects that “Web sales will be more than $156 billion in 2009, representing approximately 6% of the total US retail pie and 11% growth over 2008 Web sales.”


Internet Retailer 2009 Conference & Exhibition


Rising Above—Not Just Surviving—the Economic Storm


June 15-18, 2009


Boston Convention & Exhibition Center

Internet Retailer, the world’s largest e-retailing conference, is devoted to the strategies and tools that online retailers can use to thrive and rise above in a recession. For more information about Internet Retailer please visit: Conference attendees and those unable to attend can connect and join in on conversations with Lyris via Twitter, Facebook and LinkedIn and can find a vast repository of marketing commentary and best practices on

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About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit The company is based in Emeryville, Calif.via businesswire

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