Tuesday, October 25, 2011

New Blue Jays logo

Look above. You’ll see the new Toronto Blue Jays logo for 2012. As you’ll see below it pays homage to the Blue Jays logo of yesteryear.  An updated version of their original logo from the 1970s, with a lettering font appropriated from the city of Toronto’s flag.
They also brought the Canadian flag to re-incorporate theirCanadian roots.

I really like this new look, I think it’s a great move away from the “Angry Birds” style of logo they’ve had in recent years.
Another Canadian team has updated/augmented their logo. Check out the Winnipeg Jets new look here

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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