Gaikai Affiliate Network Launches with ‘The Escapist’

This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Los Angeles, USA. 2nd June 2011. Gaikai, Inc., the innovative cloud-based game streaming service, today launched its Affiliate Network by going live on award-winning site ‘ The Escapist.’

Beginning today, 'The Escapist' will utilize the power of Gaikai’s Open Cloud platform to stream demos like Electronic Arts’ ‘Dead Space 2’ and ‘Mass Effect 2’ to their audience. Throughout the rest of the year, major video game publishers will make their latest games available in the Gaikai Affiliate Network.

“We’re delighted to kick-off the Gaikai Affiliate Network with ‘The Escapist’ as our inaugural partner. Our streaming technology will complement their trail-blazing style and content,” said Nanea Reeves, Chief Strategy Officer at Gaikai. “We are eager to rapidly grow our Affiliate Network and on-board many more forward-thinking sites in the coming months. Our publishing partners will benefit from access to a vast web of Affiliate Network sites, bringing their games directly to potential customers across the Internet.”

“Integrating Gaikai into ‘The Escapist’ allows us to offer a unique and exciting experience to our readers, while also providing us with an additional revenue stream,” said Newton Grant, VP Business Development and Marketing. “We are excited to join Gaikai as pioneers in one of the most fundamental shifts in video game history.”

The Gaikai Affiliate Network allows websites to engage their audience with the world’s best games in real time. While offering a compelling, frictionless experience for users, websites will also receive a share of the marketing revenue generated from games streamed to consumers, who will play the demos free of charge. This allows affiliate sites to quickly and easily expand their advertising inventory, while creating an entirely new revenue stream.

To join the Gaikai Affiliate Network, candidates can visit and complete a short form. Registrants who meet the required criteria will receive a simple javascript code and privacy policy snippet to embed in their website. No other website modifications are required. Benefits of the program will include access to an analytics dashboard that will let Gaikai Affiliates filter the type of game content they would like to appear on their sites.

To register as a Gaikai Affiliate please visit:

Media enquiries to:

Alison Beasley, Lincoln Beasley PR

E: M: + 44 (0) 7966 449130

About Gaikai Inc.

Gaikai is the world’s first open interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any Internet connected device. Gaikai’s global cloud streaming network is fully managed and live in dozens of countries. Gaikai’s robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable through physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital. For more information, please visit: Follow Gaikai online at and

About The Escapist

Founded in 2005, The Escapist is a leading video gaming destination offering video game enthusiasts high-quality, innovative and exclusive content with a considered approach to its audience. The mouthpiece of the gaming generation, The Escapist aims to capture and celebrate the contemporary video gaming lifestyle and the diverse global video game culture by way of in-depth features, thought provoking articles and relevant columns authored by leading video game authorities, as well as cutting-edge video shorts, engaging forums and robust social media elements that incorporate the video gaming experience. Honored with Webby Awards in 2008, 2009, and 2011, and People's Voice Awards in 2008 and 2011, The Escapist is responsible for the web's most viewed video game review series, Zero Punctuation, in addition to introducing the first-of-its-kind Internet Film Festival for Gamers and the March Mayhem game developer competition. The Escapist is part of Themis Group, Inc.'s online media arm Themis Media, and currently generates over 55 million page views each month.

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