BlueHornet Networks Joins Forces with Sway, Developers of Shoutlet

Launches joint marketing solution that integrates social media with email marketing

MINNEAPOLIS–(BUSINESS WIRE)– BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced it has joined forces with Sway, Inc., developers of a social media communications platform called Shoutlet. The companies have launched a new joint marketing solution that combines social media communications with targeted email messages.

The solution, which is based on the integration of BlueHornet’s flagship eMarketing Suite (eMS) email marketing solution and Shoutlet, is designed to help marketers identify and engage their brand’s social influencers, track their reach across a wide network of Web 2.0 channels, and send strategically targeted messages geared toward sales conversion. Companies using the new solution have full access to a comprehensive email marketing platform as well as SMS, RSS, podcast, widget and video campaign creation tools, distribution capabilities, and reporting features.

“Bare Escentuals partnered with BlueHornet and Shoutlet to test a combined email and social marketing campaign in support of a new product launch,” said Sarah Wilcox, online marketing manager at Bare Escentuals. “We were pleased with the results. We plan to continue using email and social media together to maximize engagement and increase the ‘share-ability’ of our messaging.”

“We’re excited to offer our clients tools that build strong bridges between their email marketing initiatives and social media strategies,” said Susan Tull, vice president of marketing for BlueHornet. “Thanks to Shoutlet’s social media tracking capabilities and open distribution channels, we can help our clients consistently engage their brand’s social influencers throughout the email messaging lifecycle, making sure they receive and share relevant messages that are proven to increase sales.”

“Email plays a strategic as well as a tactical role in generating results through social marketing initiatives,” said Jason Weaver, CEO of Sway, Inc. “In Shoutlet’s pursuit of ROI-focused social commerce programs, we recognized the need for a partner who could move beyond point solutions and take a holistic view of the relationship between social media and email marketing. BlueHornet stood out for its customer lifecycle management expertise and because its email marketing platform is built completely around the needs of retail marketers.”

About Sway, Inc.

Sway, Inc. is a leading development company based in Middleton, Wisconsin, that licenses social media marketing tools. Founded in 2004, Sway executes highly-targeted online marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®. Sway’s marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. via yourstory

Press Release Contact Details:

Digital River, Inc. Media Contact: Heather Morris, +1 952-253-1234 ext. 38828 Public Relations Specialist or Investor Relations Contact: Ed Merritt, +1 952-540-3362 Vice President, Investor Relations

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