Digital River to Exhibit at ad:tech London 2009

Exhibit booth features its DirectTrack affiliate management platform

MINNEAPOLIS–(BUSINESS WIRE)– Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that its business unit, Direct Response Technologies, will exhibit at ad:tech London 2009. At the conference, the company will host stand #211, which will feature its DirectTrack® affiliate management platform. The exhibition and conference are being held Sept. 22-23, 2009, at the National Hall, Olympia Conference Centre in London.

Experts from Direct Response Technologies will be on hand to showcase DirectTrack’s international affiliate marketing and tracking solution as well as best practice strategies and tactics for building a profitable online presence in global markets and emerging economies. Today, DirectTrack is used in more than 30 countries and translated into eight languages. Online companies and affiliate networks can use DirectTrack to seamlessly translate, customize and private label affiliate and advertiser interface content into any native language or currency and track campaigns based on real-time international exchange rates. In addition, companies can extend their global reach using DirectTrack’s exclusive ad-sharing and campaign distribution marketplace.

ad:tech London is a two-day, interactive advertising and technology exhibition and conference. More information about ad:tech London can be found at:

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at or call +1 952-253-1234.

Digital River and DirectTrack are registered trademarks of Digital River, Inc. or All other company and product names are trademarks, registrations or copyrights of their respective owners.

Press Release Contacts

Digital River, Inc. Media Contact: Kristin McKenzie, 952-253-1234 Ext. 38395 Public Relations Manager or Investor Relations Contact: Ed Merritt, 952-540-3362 Vice President, Investor Relations

via yourstory

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