Monday, August 25, 2008

Game Outlet Launches Nordic Games Publishing

Videogame distributer Game Outlet Europe has formed its own publishing company, Nordic Games Publishing.

The Swedish outfit, which has a 25 strong workforce, plans to launch a range of licensed titles and new IP for PlayStation 2, Wii, DS and PC, initially focusing on the budget and mid-priced markets.

"This is an exciting time for the group, and with the huge expansion of the market we feel it is the right time to enter the publishing business,” said Pelle Lundborg, publishing director at Nordic Games (pictured).

Nordic Games currently has five projects in development and will distribute its titles across Europe through a mixture of traditional retail, distributors and its Game Outlet Pallet network of over 2,000 retailers.

"Our unique distribution method means that platforms like the Sony PlayStation 2 has at least another three years left in its lifecycle, and we are in a position to benefit from this,” added Lundborg.

via Edge

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