Thursday, June 05, 2008

Yahoo! and Acresso Announce Multi-Year Yahoo! Toolbar and InstallShield Distribution Agreement

The FINANCIAL -- Yahoo ! Inc (Nasdaq:YHOO) and Acresso Software, formerly a division of Macrovision, on June 5 announced a multi-year global agreement to offer the Yahoo ! Toolbar to over 71,000 organizations using Acresso's InstallShield(R) technology.



The partnership makes it easy for software producers to optionally bundle the Yahoo ! Toolbar into a software installation as a value-add.

InstallShield, deployed on more than 500 million PCs worldwide, is used by software producers of all sizes and allows them to author high-quality installations for the PC. With this new offering, Acresso Software formally announces a value-added services strategy to extend the benefits of InstallShield. As software companies face slower growth, the strategy focuses on options for them to generate additional revenue and provide new capabilities for their customers.

Yahoo! Toolbar, which was the Web's first downloadable toolbar and is currently available in more than 24 markets, helps users simplify their web routines on and off Yahoo !.

"InstallShield is the de facto standard for authoring installs - from the top 100 software producers in the world to the individual developer. By simplifying the addition of Yahoo ! Toolbar into their installs, software producers of any size can bring Yahoo !'s powerful search functionality to their end-users while opening up brand new revenue opportunities," said Mark Bishof, CEO, Acresso Software.

"Our goal is to offer users access to the most comprehensive and relevant content on the Web. With InstallShield being deployed on more than 500 million PCs worldwide, this partnership gives us the ability to extend our reach with Yahoo ! Toolbar and become the starting point for InstallShield's global community," said Vish Makhijani, General Manager and Senior Vice President, Yahoo ! Search. via The FINANCIAL

Jason Kiwaluk

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Ecommerce | Adtech | Innovation | Strategy

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