AT&T offering new digital media services for businesses

AT&T Inc. is introducing a package of digital media products aimed at helping businesses manage the delivery and distribution of video and Web content across their networks.

AT&T's Digital Media Solutions portfolio includes content distribution and management, broadcast video and digital signage services along with other features geared toward businesses with multiple small office locations as well as for larger multinational companies.

In pulling the package of products together, AT&T has struck strategic agreements with ExtendMedia, Qumu and Stratacache, which are software companies that specialize in formatting and packaging content that is suitable for both business-to-business and business-to-consumer applications, such as streaming video, live and on-demand webcasting, e-learning and virtual trade shows, as well as the delivery of advertising over emerging media networks.

"Enterprise customers are using video and multimedia content to communicate with their employees, shareholders, partners and suppliers, but they are grappling with the complexity involved in staging, managing and distributing their content to their end-users," says Ron Spears, group president for Global Business Services at AT&T. "AT&T's network is at the heart of a simpler way to achieve this, using the scope and scale of our networking capabilities, services and professional expertise to deliver applications to both companies and the end-users they serve. We are uniquely positioned to help enterprises more simply and efficiently manage their digital media assets for improved performance."

San Antonio-based AT&T (NYSE: T) is a global communications holding company. Via San Antonio Biz Journal

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