Bic Wants to Flick Your Cell Phone

It sees a big opportunity in making cartridges that will help replace batteries in portable devices

Each day consumers snap up 10 million Bic razors and 5 million of the colorful plastic lighters made famous by the ad campaign "Flick My Bic." Those volumes pale in comparison to Bic's ubiquitous pens: The French company sold its 100 billionth in 2005. Bic, which had sales of about $2 billion in 2006, has spent 30 years honing the art of making disposable consumer goods.

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