Kuju to Focus on Digital Download with New doublesix Studio

Kuju Entertainment has rolled a double six. The European developer has formed a new studio to focus on the realm of digital distribution such as Xbox Live Arcade and others.

Officials for Kuju Entertainment have announced the launch of doublesix, a new studio in Guildford, Surrey, U.K. that has been established "to create addictive, 'have another go' video games across all downloadable formats."

doublesix will create games anywhere digital distribution will let them, including Xbox Live Arcade, PlayStation Network, WiiWare and the PC. The studio already has expertise in this area, since the team was built around the talented staff behind Geometry Wars: Galaxies and the PSN shooter Nucelus.

Much like games in the casual space, doublesix's games will apparently emphasize addictive gameplay – games that are quick to pick up and hard to put down – said studio head, James Brooksby. This is also apparently where the studio got its name from. "Rolling a double six is about having another go and that embodies what we're about – addictive, fun games that you always want to go back to," said Brooksby.

"We believe that the future of digitally-distributed games promises to be more diverse than ever in respect to the scale and genre of development and with respect to the business models. doublesix has been established to deliver on that promise. We're here to offer publishers the technical know-how and creativity they need."

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