Tuesday, October 17, 2017

7 Facts to consider for marketing: Desktop vs. Mobile


Mobile marketing has today become one of the most convenient ways to reaching the end consumer. It is effective and convenient for both the marketer and the consumer. On the other hand, however, desktop marketing also has some distinct pros. The desktop has features that are not available on mobile and vice versa. 

Average Conversion Rate
The average conversion rate is the number of conversions per click on average. This figure is determined by calculating the number of conversions per ad click then noted down as a percentage. Average Conversion Rate for Desktop is much more than on mobile. "websitebuilder.com" informs us that desktops have a conversion rate of 2.06% while mobile has a rate of 0.55%. A high conversion rate reflects more sales from the advertising means used.

CTR (Paid Research)
A click-through rate is the average number of times your ad is clicked over the number of times your ad is displayed. Desktops have a click-through rate on 2.1 and mobile phones 2.7. A high click-through rate indicates that your customers find your advertisement useful. Having an ascending trend of the click-through rate will have a positive impact on your business. 

Average Revenue per visit
This figure is arrived at by dividing the total revenue by the total number of visits to your web page. $4.11 is the average revenue per visit on the desktop, and  $0.87 is the average revenue per visit on mobile. 
A higher revenue per visit relates to higher profits and a faster growth from competitors. 

CPM
CPM refers to the cost per thousand impressions. It is used by e-commerce in their display ads and the affiliate-related businesses. Websitebuilder.org states that 10.4% is the cost incurred on desktops and 12.4% is spent on mobile. Businesses strive to reduce their costs to increase their net profit. A reduced CPM will translate positively on the balance sheets. 

Internet Usage
Customers spent more time on the internet from their phones than on desktops. The difference is however not so great. Websitebuilder.com informs us that the rate of internet usage on the phone is 51.3% and on the desktop is 48.7%. A business can use either platform to display their ads as the view rate is almost similar.

Ads Spending
The total amount of spending on ads is higher on the desktop than on mobile phones. For some reason there is some difference but not so significant. The amount spent on desktops is on average 51% and on mobile phones 49% almost similar to the internet usage differences. 

People’s Digital Attention
This is a number of attention individuals have on the internet on either mobile or desktop platforms. More attention is realized on the mobile at around 68%, and a lower rate is realized on the desktops at around 32%. This difference is substantial enough to base marketing decisions on. It is expected to have a higher attendance rate when your advertisement is viewed on mobile. 

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

Featured Post

The Challenge of Securing Data in our IoT Future

Since 2008, the number of people connecting to the Internet has been outpaced by the number of objects. With the growth of devic...

"Ability has nothing to do with opportunity."
Napoleon Bonaparte

日本語もできる。