Monday, January 23, 2017

How to Adapt to New Ecommerce Opportunities Fast

ecommerce growth

Thanks to the growing versatility and breadth of the digital landscape, selling your products online has never had more opportunities to reach customers. But while there are more potential customers to convert, there are also more companies trying to reach them. This makes being able to adapt quickly key for your success in ecommerce.
Whether it’s launching a service, responding to sudden changes in market conditions, catering to evolving customer expectations or targeting new opportunities in another country, being able to adapt fast can make all the difference when it comes to conversions and overall revenue. Namely, you need a lot flexibility when it comes to your checkout and payment processing to match whatever strategies you develop to grow your online sales, and the best way to access this flexibility fast is with a full-service ecommerce platform.

Getting to Market Quickly

Once you have a product or service that is ready for market, there will never be a better time to start selling. A full-service ecommerce solution can easily integrate into your online store so you can launch as soon as your product and website are ready. A full service solution means that you don’t have to apply for a merchant account or ensure your site maintains PCI level security protection.

Expanding Internationally

If you’re eyeing an expansion of sales in other countries, it’s critical to ensure that your ecommerce experience fits within the customer’s expectations. This means every touchpoint with your company needs to feel local, from language to currency to aesthetic. If it’s not, your cart abandonment rate will climb.
An end-to-end ecommerce solution can automatically detect the location and language preference of shoppers and display the appropriate checkout experience. It can also support a range of payment options that are popular around the world and can display, collect and remit the necessary taxes on your behalf.

Optimizing Your Ecommerce Fast

The best path to get shoppers to convert will vary with every company and customer segment. Figuring out which method works best for your business will take testing and an ecommerce solution that can easily be adjusted. Adopting an ecommerce platform will easily allow you to change prices as needed, accept coupons, offer limited-time trials and whatever other adjustments to your customers’ purchase path you may want to try.

Evolving Expectations

The way we buy and sell online is constantly evolving. Customers are expecting continually faster and more convenient checkout experiences. A full 27% of online shoppers in the U.S. abandon orders due to the checkout process being “too long and complicated.” To this end, ecommerce platforms include customizable cart page templates that are mobile-optimized and designed around conversion best practices.

The Tools to Support Your Growth Strategies

An outsourced ecommerce platform like RevenueWire Commerce is the best way to seize whatever ecommerce opportunities may present themselves. To launch new products quickly and to adapt to whatever new opportunities may arise, you need an ecommerce platform that can support all the ways you want to grow.
originally posted:

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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