Landing page optimization tips and other useful online marketing links

Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know!
8 Frequently Missed Lead Gen Opportunities for Your HomepageWhile most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78% of people conduct product research online, and nearly all of those people will decide whether or not to stay on your site within the first few seconds of arriving. That means you have a very short window to capture their attention, deliver your message, and encourage them to complete a conversion activity. Read more

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