FirstData launch OfferWise solution for offer publishers and merchants

Extension of the First Data OfferWise solution
First Data Corporation, a provider of electronic commerce and payment processing, today announces the extension of the First Data OfferWise solution to all offer publishers and the first wave of First Data's network of approximately four million U.S. merchant locations (view press release). Around 500,000 merchant locations are now enabled to leverage the OfferWise solution for customized offers programs and other electronic incentive solutions, with around 100 publishers using the platform to develop innovative, card-linked services. This same group of First Data merchants generated tens of billions of dollars in transaction volume at the point of sale (POS) both online and in-store in 2011.
The solution is an open platform designed to simplify the offer redemption process and, in conjunction with the CardSpring API, allows offer publishers or application developers to electronically attach offers such as deals to the consumer's payment cards or mobile wallet to enable redemption of the offer at the POS. The OfferWise solution can link to any type of payment card. Publishers and developers, such as Boutiika, Cardify, Choicepass, FanPlayr, Giftly, ifeelgoods, Key Ring, Local Bonus, Mirth, ParkMe, Place Points, Roximity, Savored, Scout Mob, Tello and Toodalu are using the platform today to create new types of ecommerce, loyalty, deal, mobile, or CRM applications. Through this merchants can access programs from any of these publishers all with one connection into the OfferWise platform. 

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