Tuesday, April 24, 2012

Apple hits $39.2 billion in revenue, sells 35.1m iPhones, 11.8m iPads in Q2


Apple sold 35.1 million iPhones, 11.8 million iPads and 7.7 million iPods in better-than-expected second quarter. Overall the company generated $39.2 billion in revenue for the quarter on the sale of 54.6 million iOS devices.  Analysts had predicted the company would sell approximately 35 million iphones and earn about $37 billion between Jan. 1 and Mar. 31.
The numbers are down from Apple’s most recent quarter, when the company saw record revenues of $46.3 billion on sales of 37.04 million iPhones and 15.43 million iPads, but up dramatically year-over-year. In the second quarter of 2011, the company sold 18.65 million iPhones and 4.69 million iPads.
Although apple saw a decline in the number of iPod sold year-over-year, Apple’s new iPad proved to be a strong seller. The company’s sales of 11.8 million iPads were up 152 percent over the same quarter last year. Consumers picked up more than 3 million new iPads in the device’s first weekend of availability, making it the the strongest iPad launch to date. With these numbers Apple is likely on track to meet the predictions of investment bank Piper Jaffray, which estimated the company would sell 66 million new iPads in 2012.
Apple has sold about 370 million iOS devices to date, up from the 315 million the company has sold as of January. Strong sales in the quarter have allowed Apple to keep the momentum it gained on Android with the launch of the iPhone 4S. According to Google’s latest numbers, Android has seen more than 300 million device activations to date.
Apple’s net income in the second quarter was $11.6 billion, up 94 percent year-on-year from $5.99 billion. Net sales were up 59 percent, rising to $39.2 billion from $24.7 billion this time last year. Gross margin was 47.4 percent, compared to 41.4 percent in Q2 2011. Overall, 64 percent of the quarter’s revenue came from international sales.
Apple earned $14 billion in cash from its operations. According to a statement provided by chief financial officer, Peter Oppenheimer, Apple is predicting revenues to dip slightly in the fourth quarter to $34 billion.
More to come via Inside Mobile Apps

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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