Shopatron Brings Giant Bicycles to the World of eCommerce in Canada

SAN LUIS OBISPO, Calif., June 13, 2011 /PRNewswire/ -- The Canadian arm of world-renowned bicycle manufacturer Giant has partnered with retail-integrated eCommerce solution provider, Shopatron, to make their line of cycling accessories available for purchase online. With a couple mouse clicks, bicycle enthusiasts throughout Canada can now select from over 500 Giant products, from clothing to handlebars, and purchase them right from their home computer or mobile device.


The partnership with Shopatron supports Giant's goal to provide outstanding service to their enthusiasts. Customers visiting Giant's eCommerce site will find an excellent shopping experience that is intuitive, secure, and easy-to-use. Road racers, mountain bike riders, and recreational bicyclists can select from a variety of accessories, including Giant's Team Rabobank apparel, and simply add the products to a shopping cart for purchase directly on

"Our customers love the Giant brand," said Brandon Crichton, Gear Product Manager for Giant Bicycle Canada. "Now we can give them easier access to the products they love, while at the same time keeping our retailers involved. And our involvement in the sale provides direct access to our customers that we have not had in the past. This is a true win-win-win for our retailers, our customers and us."

Shopatron currently supports eCommerce for over 45 cycling brands. Cycling is one of the strongest growth markets for the company. In the three-year period from January 2008 to December 2010, sales passed from Shopatron-enabled cycling brands to their retailers increased 357%.

"Giant is a world-class company, with a passion for cycling and a reputation for innovation," says Shopatron Founder and CEO,Ed Stevens. "We are proud to add such a prestigious company to our list of brands supporting local bike shops through the Shopatron order exchange."

Shopatron is the only solution in the world that allows brands to take online orders direct from consumers and pass them to retail partners for fulfillment. For more information on eCommerce in the cycling industry, download Shopatron's whitepaper onBicycles & eCommerce, or for general information, visit or call 866-625-5050.

About Giant Bicycles

Giant has been making bicycles for nearly 40 years, and is devoted to cycling and cycling culture. They strive to provide innovative, state-of-the-art bicycles and gear for professional and recreational riders, on- and off-road. With over 10,000 retail outlets across seven continents and in more than fifty countries, Giant is truly, "The Global Bicycle Company."

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet.

SOURCE Shopatron

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