Thursday, June 09, 2011

Infographic - Global Internet Traffic Expected to Quadruple by 2015

Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided toMashable by Cisco.

By that time, nearly 3 billion people will be using the Internet — more than 40% of the world’s projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.

Internet traffic is projected to approach 1 zettabyte per year in 2015 — that’s equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion. Latin America is close behind, with a 48% increase in traffic and an estimated 2.1 devices per person among a population of 620 million.

The rest of the world will experience more moderate growth in terms of traffic, but the number of devices per person is forecast to increase significantly. By 2015, there will be an average of 5.8 devices per person in North America, 5.4 in Japan and 4.4 in western Europe.

Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years. Rather, flat panel televisions will experience the greatest production increase globally, up 1063% from 2010, followed by tablets (750%), digital photo frames (600%) and ereaders (550%). The number of non-smartphones and smartphones is expected to increase by 17% and 194% worldwide, respectively.

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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