Channel Intelligence’s SellPath® Exchange Library Serves as First Central Repository for Manufacturer Product Content

Manufacturers Can Now Exchange Product Content and Merchandising Data with Retailers and other Partners through First-of-its-Kind Portal.

Orlando, FL, January 31, 2009 --( Channel Intelligence, Inc. (CI), the leader in Internet marketing commerce solutions for manufacturers, retailers and publishers, today announced its official release of the SellPath® Exchange Library. The first central repository for manufacturer-authorized product content, SellPath® Exchange Library provides manufacturers with a quick, easy way to manage and disseminate their official content to retailers and other partners through a secure portal.

Manufacturers often struggle with the management and dissemination of product-related content. Online merchandising is fraught with high costs, and ensuring that all the necessary partners and retail channels have access to the latest materials and information can be near impossible. When product information is hard to find, the resulting inaccurate specs and images lead to brand dilution throughout the manufacturer’s channel and exorbitantly high costs to merchandise product pages for retailers. CI developed SellPath® Exchange Library to solve these and other content-related problems using its existing expertise as one of the largest collectors and disseminators of product content in the data feed industry.

Vik Murty, Vice President and General Manager of SellPath®, commented, “Because CI has extensive knowledge about product data, it just made sense for us to take on this challenge to help our current and future manufacturer and retailer customers. In an environment of cost scrutiny, SellPath® Exchange Library serves to create cost-effective solutions to make basic product data, images, and rich media available and simple to use. This helps lower the cost of both information acquisition and online merchandising while speeding time to market. We’re confident that our data relationships with hundreds of retailers will make our product offering an essential merchandising tool in the retail industry.”

One of the many unique features of the SellPath® Exchange Library is the SellPath® web portal, where manufacturers manage and control their product content and assign their content to distribution channels. They can define their products, publish new content, add or delete content, preview or review content, update versioning, rollback to previous versions, lock content, or move and delete content. This makes it easier to ensure partners will be accessing only the latest, complete product content. Content reports also provide an audit trail for manufacturers so they can follow the usage of all published content. Within the portal, manufacturers can provide authorization to partners to access product content and see all partner activity, making it easy to manage the entire lifecycle of each product.

To learn more about SellPath® Exchange Library, manufacturers are encouraged to visit Inquiries can also be sent to

About Channel Intelligence, Inc. (CI):

CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world’s best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at

No comments: