Tuesday, October 14, 2008

AT&T Inks Retail Distribution Deal For U-verse

AT&T said Monday it plans to sell its U-verse TV and high-speed Internet service at Wal-Mart and Circuit City stores starting this month.

It is the first national retail distribution deal for U-verse, AT&T's two-year-old product that integrates digital TV, Internet and digital voice services. Video is delivered via Internet connection to a TV set.

The service is already available in select markets in Arkansas, Missouri, Oklahoma, Texas and nine other states through Dallas-based AT&T. It is not currently available in Northwest Arkansas, but is in Little Rock and some surrounding communities.

Customers will now be able to learn about the service, check availability in their area and place orders through some 600 retail stores in those markets. The product will be sold from in-store kiosks.

The deals signal AT&T's aggressive expansion of the product into the market.

The company said it expects to have more than 1 million U-verse customers in service by the end of 2008 as it adds new service areas. The company tallied nearly 550,000 U-verse subscribers by August.

"We've been expanding the U-verse availability at a rapid pace, and now we're expanding the way millions of customers can learn about the benefits of AT&T U-verse and order the service," said Glenn Lurie, president of national distribution for AT&T.

A Wal-Mart spokesman was not available to provide further details about the deal.

via Morning News

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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