GMG Entertainment Extends Partnership With AdventureQuest, Gala-Net, and Stardoll and Announces Partnership With Meez by Launching Exclusive Digital

GMG Entertainment Extends Partnership With AdventureQuest, Gala-Net, and Stardoll and Announces Partnership With Meez by Launching Exclusive Digital Entertainment Cards in Stores Nationwide
Brand New Prepaid Stardoll Card to Award Free Virtual Gift to Purchaser

Last update: 3:12 p.m. EDT Aug. 18, 2008
LOS ANGELES, Aug 18, 2008 /PRNewswire via COMTEX/ -- GMG Entertainment, the leading publisher of digital currency cards for the digital gaming and online entertainment industries, has expanded its partnerships with digital entertainment partners through a launch of an exclusive line of prepaid currency cards at Best Buy. GMG partners launching exclusive versions include: AdventureQuest (, Gala-Net (, Meez (, and Stardoll ( GMG's branded cards provide consumers with the virtual currency inside of "free to play" environments needed to "pay" for virtual goods, micro transactions, game tokens, and more. The announcement was made today by Rob Goldberg, Founder and CEO of GMG Entertainment.
"We are very pleased to directly connect consumers with the exclusive offers and virtual currency that can greatly enhance their experiences online. Our digital partners represent some of the most innovative leaders in their respective categories, and we are excited to be making the move to extend and in the case of Meez, to launch, their brands nationwide through top tier retailers," said Goldberg.
"Stardoll is very excited to build on our partnership with GMG Entertainment," said Stardoll Executive Vice President and General Manager, Matt Palmer. "Since last October when GMG first began to help us introduce Stardoll prepaid cards to brick and mortar stores across the country, we have been able to reach and invite millions of additional fashion enthusiasts to enjoy our virtual community. We are happy to have been among the first virtual worlds to lead the way in the prepaid card space."
"Meez is very excited to announce our partnership with GMG Entertainment by introducing our prepaid cards into Best Buy stores across the country," said Meez CEO, Sean Ryan. "This is a chance to not only offer our established user base an important new way to purchase virtual currency, but we look forward to inviting millions of new digital entertainment enthusiasts into the Meez community."
"We are excited to open up a broad, new distribution channel with Best Buy, through our partnership with GMG Entertainment," said AdventureQuest Business Development Manager, Daniel Vasile. "It's an opportunity for our legions of users to enhance their gaming experience on our site, as well as a chance to introduce an entirely new audience to our games."
From massively multiplayer online games (MMOs) to casual games and social networking sites, GMG's content partners appeal to a wide-range of consumers. For example, an AdventureQuest prepaid card may be used to enhance gameplay or upgrade a premium user with access to the site's special features. One of the most popular cards comes from Stardoll, the world's largest online entertainment destination devoted to girls interested in fame, fashion and friends and a virtual community where nearly 20 million members come to engage with A-list brands and partners, including: Avril Lavigne, DKNY, Heidi Klum, Hilary Duff, Mary-Kate and Ashley Olsen, Sephora and Vivienne Tam. GMG's engagement with Stardoll extends to include a brand new $15 prepaid gift card that will award the purchaser with the ability to select from a variety of virtual gifts when they redeem the card on the Stardoll Web site. Additional partners include Gala-Net, which will offer an exclusive collector's edition card. Finally, GMG will offer an exclusive Meez prepaid digital entertainment card that includes a bonus free limited edition item.
About GMG Entertainment
As a leading publisher of digital currency cards for the digital gaming and online entertainment industries, GMG connects content partners with the strongest performing retailers worldwide. Founded by CEO Rob Goldberg in 2002, GMG Entertainment creates and implements entertainment-based ideas for consumers and digital brands through traditional retail and consumer marketing. With partners on sale or launching at nearly 30,000 point-of-sale activated destinations including Best Buy, Target, Staples and Wal-Mart, GMG works directly with leading digital content creators and globally renowned retailers to develop the nation's most powerful digital-physical partnerships.
About Artix Entertainment LLC (AdventureQuest)
Artix Entertainment LLC, headquartered in Land O' Lakes, Florida, is a family-owned game development and publishing business that specializes in creating online, browser-based, computer role-playing games written for Macromedia Flash. Artix has developed a small range of games with storylines that are based in the fantasy and adventure genre. Content within the games is updated on a weekly basis, creating a compelling application, which keeps users coming back to the sites for new content and story lines. All of Artix's games have anime-style graphics and a simple user interface.
About Gala-Net, Inc.
Founded in 2004, Gala-Net, Inc. is a subsidiary of the global online community company Gala, Inc. Together with its European subsidiary, Gala Networks Europe, Gala-Net is a leader in the burgeoning free-to-play online games market. Headquartered in Sunnyvale, Calif., Gala-Net's diverse service portfolio includes Flyff, Rappelz, Corum Online, Shot Online, Upshift StrikeRacer, Luna Online, and Tales Runner. Through the games portal gPotato (, gamers can play any of Gala-Net's games for free, as well as buy in-game currency and virtual items for any of its games.
About Meez, Inc.
Meez ( is a leading social entertainment community of more than 7 million teens and college-aged youth that create custom 3D avatars, play casual games, connect with others in virtual worlds and participate in a virtual economy. Meez has developed successful, metrics- driven branding programs for top advertisers such as Nike, Sony, Snapple and Cover Girl. Meez is currently distributed on leading social media sites and services, including AIM, Facebook, Friendster, and Photobucket. Based in San Francisco, CA, and developed by Donnerwood Media, Meez is backed by Battery Ventures, Transcosmos Partners, Allen & Co. and individual investors.
About Stardoll
Stardoll (, a premier virtual fashion entertainment destination on the web, empowers users to express their creativity within a unique "social play" environment that blends childlike play with social networking to deliver a playful, fun-filled approach to fashion, celebrity and dress-up. Drawing a core worldwide audience of girls aged 9-17, the site enables kids to build stunning likenesses of themselves while offering them an extensive collection of thousands of custom-designed garments and accessories. The site is updated weekly with new dolls as well as hand-crafted fashions and accessories to fulfill the overwhelming demand and interests of the site's nearly 8 million unique monthly visitors. About 25,000 new fans join daily, adding to the existing fan-base of more than 19.6 million registered users in over 200 countries. Stardoll has designed and executed a number of successful ad integration campaigns and programs with blue chip advertisers including: Disney, Kohl's, Fox Walden, Proctor & Gamble and T-Mobile. The company is based in Stockholm, Sweden with an office in Los Angeles, California. Stardoll is backed by two of the world's top venture capital firms: Sequoia Capital, whose track record includes Yahoo, Google and YouTube among many others; and, Index Ventures, whose track record includes Skype among many others.
via MarketWatch

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