Wednesday, August 06, 2008

Buy.com Enhances Social Commerce Capabilities With Bazaarvoice Ask & Answer(TM)

Buy.com Shoppers Can Now Ask and Respond to Questions from Their Peers Directly on Product Pages


AUSTIN, Texas, Aug 06, 2008 (BUSINESS WIRE) -- Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced the implementation of Bazaarvoice Ask & Answer(TM) on Buy.com, the Internet Superstore(TM). Shoppers can now post product questions alongside standard product information to be answered by other consumers who have direct experience with the product in order to help customers make the best possible purchasing decisions. Questions and answers can be accessed by any Buy.com visitor, complementing the company's existing ratings and reviews capabilities with a fresh source of relevant and engaging user-generated content.
"We are committed to continuously improving our site to make it more user-friendly and ensure customers have the tools to make educated purchasing decisions," said Neel Grover, CEO and president of Buy.com. "The Ask & Answer feature will give our customers more information up front and ultimately drive higher conversion rates and return traffic."
In addition to Ask & Answer, Buy.com's rich features include BuyTV, an entertainment platform that includes a nationally televised shopping show plus online streaming video reviews on product pages, where manufacturers educate shoppers about their offerings. Other site features include a robust marketplace of more than 750 retailers and competitive price comparisons on more than a million product pages. Buy.com selected Bazaarvoice to expand its site offerings because of its cutting-edge social commerce tools.
"Buy.com's Ask & Answer implementation adds an important new dimension to the Buy.com shopping experience," said Brett Hurt, CEO of Bazaarvoice. "Online businesses lose as many as 67% of consumers due to a lack of online product information, but 83% of online shoppers say they would make purchases if sites offered increased interactive elements. Bazaarvoice Ask & Answer provides the additional information customers need to convert."
About Buy.com
Buy.com is a leading e-commerce company with more than 11 million cumulative customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, digital music downloads, toys, bags, home and outdoor, baby, jewelry, shoes and sporting goods. The company's BuyTV offering featured on the site also is a nationally syndicated shopping program available on TV and through distribution avenues such as Yahoo and YouTube. Founded in June of 1997, Buy.com is located in Aliso Viejo, California. Buy.com(R) and The Internet Superstore(TM) are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as Amazon.com and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy, Circuit City and Dell.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews(TM), Ask & Answer(TM), and Stories(TM) deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 225 eCommerce leaders including Borders, Dell, Macy's, Office Depot, Inc., Overstock.com, PETCO, P&G, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX, and offices in London, Paris, and Singapore. For more information, please visit the company's Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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