Thursday, June 26, 2008

IODA Expands Video and Film Distribution Network Onto Amazon

IODA Also Expands Its Catalog of Independent Film and Video Content Rightsholders With Arab Film Distribution, NCircle and Indie Rights

LAS VEGAS, NV--(Marketwire - June 26, 2008) - IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music and film industry, today announced Amazon will now carry IODA's independent film and music-related video content. Under the terms of the collaboration, IODA's broad catalog of indie films and music-related videos will now be available through Amazon's Unbox digital video download service, and through CreateSpace, the inventory-free, self-publishing platform that is part of the Amazon.com group of companies. IODA already distributes a catalog of more than one million independent music tracks worldwide through a network of music distribution channels, including Amazon MP3.

IODA manages digital distribution for over 2000 video and film titles, spanning features, documentaries, TV shows, short films and fitness, sports and lifestyle programs. Amazon's Unbox video download service will make the indie films and videos distributed by IODA easily available to the millions of loyal customers who use Amazon. CreateSpace will further expand the revenue opportunities for the film and video rightsholders working with IODA by enabling them to sell CDs and DVDs on demand.

"Demand for independent film content continues to grow and we are excited to offer people access to the thousands of hours of high quality indie video content we distribute through Amazon," said Kevin Arnold, CEO and founder of IODA. "IODA's catalog of indie content is also a perfect fit for CreateSpace, which makes DVD production and sales not only logistically possible but also potentially lucrative for the indie film rightsholder."

IODA also announced digital video distribution agreements with independent film and video companies Arab Film Distribution, NCircle and Indie Rights. The content will be distributed through IODA's retail partners, including the new collaboration with Amazon Unbox and CreateSpace. Arab Film Distributes such award-winning films as "Iraq in Fragments." NCircle Entertainment distributes high profile children's video titles like "Trollz," "Super Mario Bros. Super Show!" and "Sonic Underground." Indie Rights is distributing the documentary "Skid Row," which was produced by and stars Pras from the Fugees.

"The success of independent films and music-related videos is largely driven by word-of-mouth as opposed to big marketing and advertising campaigns used by the major movie studios and production houses," continued Arnold. "The number of people who are now using the Internet to discover, share and enjoy movies online has magnified the word of mouth effect for the indie film industry. Adding such a well-known, large retailer like Amazon to our distribution network will make it even easier for the indie film and video makers IODA works with to develop their fan bases worldwide."

IODA, already at the forefront of digital independent music distribution, has been building a high quality catalog of 2,000 music-related film and video titles since its entry into the digital video distribution market last year. IODA's content partners include top-tier indie film production companies such as Heretic Films, whose titles include the award-winning documentaries "24 Hours on Craigslist" and "Starbucking," Greenline Digital, known for "Confessions of a Burning Man," and Cugat, Inc., known for the heralded Ramones documentary "End of the Century."

In addition to offering content on Amazon, IODA's network of retailers that distribute indie film and music-related video content includes movie download sites Netflix and Bit Torrent, mobile outlets Groovemobile, Hudson, Jamba/Jamster, Mobile Streams, Rogers Canada and Musiwave, and music video purveyor Real Rhapsody.

IODA issued the announcement during the Home Media Expo in Las Vegas.

About IODA

IODA, the Independent Online Distribution Alliance, is the industry-leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through a dedicated marketing division and through the IODA Promonet (www.iodapromonet.com), a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over a million tracks from thousands of independent labels around the globe. IODA also distributes independent film and video content for over 2000 titles. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's website is www.iodalliance.com. via marketwire

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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