Friday, May 30, 2008

NPD Working with MEF to Provide Mobile Game Sales Data

In addition to tracking PC and video game sales data (and recently online subscriptions), NPD will soon provide mobile game sales charts with the help of MEF.

NPD Working with MEF to Provide Mobile Game Sales Data

The NPD Group has announced that it's partnering with Mobile Entertainment Forum (MEF) to provide sales charts for the U.S. mobile games industry. Similar to NPD's video game data, the chart will be issued on a monthly basis and will cover popular games and total sales. MEF and NPD said they intend to use the data "to promote and create awareness within the mobile games space."

"Until now, mobile gaming was a sector of the industry that had been wholly under-tracked for the U.S. market," said Jill Braff, SVP of Global Publishing at Glu Mobile and a leader of the MEF Mobile Games Chart initiative.

"NPD is very excited to be working with MEF on its mobile games sales chart initiative. Our experience in providing tracking and insight to the video game industry, along with MEF's mobile content expertise, will help us provide the most complete picture of mobile games possible," stated Martin Zagorsek, vice president of games and software for The NPD Group.

"MEF continues to spearhead initiatives that are essential to the mobile entertainment industry, and our U.S. mobile games chart with NPD is meeting an essential market need. To date, there hasn't been a reliable market source for obtaining the latest aggregated figures in mobile gaming for the U.S. By joining forces with NPD Group, we are bringing the industry's credible resource on games to market," added Rimma Perelmuter, MEF Executive Director.

GameDaily BIZ intends to bring this monthly data in our charts section just as we do with PC and video game data on a regular basis. via GameDaily

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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