Thursday, April 03, 2008

Protexis RED(SM) Digital Software Catalog for Retailers Now Includes Over 500 Software Titles

VANCOUVER, British Columbia - (Business Wire) Protexis, the leader in digital content distribution for retailers, today announced that its RED Catalog continues to grow daily, and now includes over 500 software titles available for digital download.

"Protexis catalog is one of the fastest growing digital software catalogs ever, and were continuing to gain momentum on a daily basis, said Karl Hirsch, CEO of Protexis. Protexis is now able to offer online retailers a superior selection of software titles and unparalleled offerings of relevant titles ranging from gaming to antivirus to tax software titles, added Hirsch.

The RED (Retail Electronic Distribution) Digital Software Catalog currently includes titles from over 335 recognized software publishers including ACD Systems, Activision, Alpha Software, Avanquest, Broderbund, Computer Associates (CA), DivX Networks, Enterbrain, H&R Block, Iolo, Nero, OfficeWork Software, ParetoLogic, PCTools, Riverdeep and others. Titles from the catalog are currently available for sale and immediate digital fulfillment at www.Tigerdirect.com, Microsofts www.windowsmarketplace.com (search on keyword Protexis), and PCClubs www.clubit.com, with several additional retailers soon to be added.

Software publishers interested in adding their titles to the catalog, and online retailers interested in accessing the catalog, can do so at http://www.protexis.com/services.htm.

Protexis enables open, neutral and efficient networks for online digital content distribution. By providing a self-serve, efficient and highly economic infrastructure for content publishers to connect with online retailers, Protexis is opening up digital distribution, and helping achieve a more efficient and economic eco-system for the delivery of digital content. With RED, content publishers can upload and manage all of their titles and merchandising data and choose from a growing network of online retailers to immediately market their titles, thus instantly expanding their reach online while receiving trusted, real-time, third-party verification. RED also allows online retailers to instantly enter the digital distribution arena, while maintaining their customer relationships through a seamless, integrated single shopping experience sending revenue to their own top line.

Exceeding five hundred titles available for digital download in our catalog is an exciting step, and it is important that publishers and retailers know that this is the beginning of a true leveling of the playing field for the channel to finally participate in, and realize the full economic benefit of, electronic software distribution, stated Hirsch. The volume, variety and quality of software titles we offer is getting to be impressive and quite competitive, added Hirsch.

About Protexis

Protexis is the leader in digital content distribution for retailers. The companys patented REDSM system enables the first and only open, neutral and efficient network for online digital content distribution. Protexis brings retailers and publishers together, giving them trusted control, to reach an expanded global community of millions of customers, efficiently and securely. Protexis currently serves large online retailers and over 2,750 software publishers. The company holds a total of six (6) issued and 11 pending United States and international patents, and continues to focus on increasing its portfolio of intellectual property. Protexis is privately held, with headquarters in Vancouver, British Columbia, and offices in Seattle. For more information, please visit www.protexis.com.

RED is a service mark of Protexis.

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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