Wednesday, April 16, 2008

Greenwood Publishing Group Selects Ingram Digital’s CoreSource

Greenwood Publishing Group Selects Ingram Digital’s SM CoreSource TM

Ingram Digital’s Content Solutions will provide digital asset hosting and syndication services

London Book FairIngram Digital, an Ingram Content company, announced today that Greenwood Publishing Group, one of the world's leading publishers of reference titles, academic and general interest books, has signed an agreement for digital asset management and distribution services.

Under the terms of the agreement, Greenwood will use the CoreSource platform to ensure that all newly-published titles are immediately available for the digital supply chain and for marketing and promotional purposes to help drive the sale of Greenwood’s digital assets through its trade and specialty sales channels.

Greenwood will use CoreSource to store, manage and repurpose Greenwood’s digital content, metadata and promotional materials. In addition, Greenwood will be able to effectively syndicate this content to all of its business partners. This can include the capability for mass distribution of individual titles as well as custom content creation. Title promotion will come from using the full suite of Search and Discover solutions that CoreSource powers, which enables publishers or third parties to offer see inside the book and find inside the book features to customers. This platform provides full-text discoverability, helping drive print sales and long tail revenue opportunities. The Search and Discover service includes a state of the art widget that enables the placement of content on social networking sites, blogs, and author’s websites, giving the Publisher the tools to develop exciting viral marketing strategies.

“Partnering with Ingram Digital has given us an efficient way to disseminate our e-books, work with all the book search and discovery partners, and maximize exposure and sales of our digital content” said Ron Maas, Vice President at Greenwood Publishing Group. “We look forward to using the CoreSource system and building out our relationship.”

“We are very excited to be facilitating the digital strategy for Greenwood Publishing Group,” said such Tyler Ruse, Vice President and General Manager of Content Solutions. “CoreSource enables Greenwood to leverage Ingram’s years of experience in content distribution, and its modular design means that it can develop with them as they expand their inventory.” via dBusinessNews

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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