Black Friday Sees $531 Million in Online Retail Spending, Up 22 Percent versus Last Year

Cyber Monday Expected to Surpass $700 Million in Online Spending, Making it Heaviest Online Spending Day on Record

RESTON, VA, November 25, 2007comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an update of holiday season e-commerce spending covering the first 23 days (November 1 – 23) of the November – December 2007 holiday season. More than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.

2007 Holiday Season To Date vs. Corresponding Days* in 2006

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Billions ($)

Holiday Season to Date



Pct Change

November 1 – 23




Thanksgiving Day




“Black Friday” (November 23)




* Corresponding Shopping Days, Not Calendar Days


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