Wednesday, June 22, 2011

Cookiepocalypse: Implementing New Law Drops Use by 90%

ICO website traffic impact of cookie opt in by Vicky Brock

This one is going to run and run. I'm predicting that anyone in digital is going to be an expert in cookies by the end of the Summer. And not the nice baked versions either, sadly.

Imagine a 90% drop in website visitors that are willing to accept a cookie from your website. be tracked through your analytics tool? Or your advertising targeting? Or your third party shopping basket? Ouch.

That's what happened with the Information Commissioner's Office (ICO) implemented the new law with existing technology, over 90% of site visitors declined to accept a Google Analytics cookie, thereby disappearing from their analytics.

Whilst the powers-that-be have allowed a year for industry to figure out a way to implement the new 'daft by European standards' cookie law, its impact is dramatic, as illustrated by the graphs obtained by leading web analytics expert, Vicky Brock (@brockyvick), under a Freedom of Information (FOI) request.

Perhaps this is a portent of doom for anyone that relies on multiple cookies for tracking, customer service, analytics, advertising. Oh, wait, that's everyone?

The effect is pretty chilling, especially for all those data-reliant real-time advertising and data exchanges who are reliant on free and easy access to this information. Click on the graphs below for the larger versions:

ICO website traffic impact of cookie opt in by Vicky Brock

ICO website traffic impact of cookie opt in by Vicky Brock



Read more: http://chinwag.com/blogs/sam-michel/cookiepocalypse-implementing-new-law-drops-use-90#ixzz1Q1hLNmcU
Find a great new job in digital at Chinwag Jobs

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

Featured Post

The Challenge of Securing Data in our IoT Future

Since 2008, the number of people connecting to the Internet has been outpaced by the number of objects. With the growth of devic...

quote

I'm losing my edge to better-looking people with better ideas and more talent. And they're actually really, really nice.


"Ability has nothing to do with opportunity."
Napoleon Bonaparte

assistant manager of my life

Dude you're SICK !

Dude you're SICK !
Dude you're SICK !

日本語もできる。