Tuesday, June 14, 2011

Valve’s Steam online store launches micro-transaction games

Valve’s Steam service dominates the market for downloadable games on the PC. So it’s a big victory for the free-to-play market today that Valve is announcing its first micro-transaction games on the Steam service today.

The company is releasing five games on the Steam store today that use micro-transactions. That’s a big deal because it shows that free-to-play games (where gamers can play a game for free and then pay real money for virtual goods in small transactions) are becoming more and more mainstream in the video game industry.

Daniel James, chief executive of Three Rings, an independent game developer in San Francisco, said that his game Spiral Knights will debut in the Steam store with micro-transactions. That shows how far micro-transactions have come. In the past, micro-transactions were pioneered by Korean companies such as Nexon a decade ago stop game piracy in Asia. It worked, but it also became a standard business model because users liked the fact that they could pay in smaller, measured amounts and try a game out before they spent money on it.

Other free-to-play games include Forsaken Worlds, Champions Online: Free For All, Global Agenda: Free Agent, and Alliance of Valiant Arms. Overall, Steam has more than 1,500 games and 30 million active accounts worldwide. It is available for Mac and PC games.

We’ll be exploring the most disruptive game technologies and business models at our third annual GamesBeat 2011conference, on July 12-13 at the Palace Hotel in San Francisco. It will focus on the disruptive trends in the mobile games market. GamesBeat is co-located with our MobileBeat 2011conference this year. To register, click on this link. Sponsors can message us atsponsors@venturebeat.com. To pitch a startup at the Who’s Got Game contest at GamesBeat 2011, click here.

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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