Wednesday, September 17, 2008

Guitar Hero Downloads Subscription Being Considered

While not announced yet, Activision said it is looking at possibly offering its customers a subscription option for downloading songs each month.

by James Brightman on Wednesday, September 17, 2008

Guitar Hero Downloads Subscription Being Considered

Having already decided to milk the Guitar Hero franchise for all its worth, Activision Blizzard recently commented on the possibility of working with other business models on the downloadable song end of things. For people who purchase a lot of songs in Guitar Hero, a subscription model that allows one to download as much as he/she wants might be a better value proposition – and that's exactly what Activision is evaluating.

At the recent Activision Blizzard Analyst Day, Activision Publishing CEO Mike Griffith commented, "Looking even further out, we're exploring new models, like an annual pass subscription where players can subscribe and get a certain number of songs downloadable each month."

He continued, "We've learned that the consumer still has an insatiable appetite for more. Consumers have downloaded over 20 million individual songs for the franchise, and they still tell us they want more."

Of course, nothing is confirmed just yet, but with these music games being viewed more as a platform rather than standalone product, introducing alternative payment options seems wise.

Guitar Hero continues to be an incredibly important franchise for Activision and it's no surprise that the company will try to monetize it in any way possible. Griffith also commented on the success of the recent Guitar Hero: Aerosmith, which he said "delivered 10x the revenue compared to Aerosmith's most recently released CD in 2004, when comparing equivalent launch periods."

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Delivering the largest on-disc set list in a music-rhythm game to-date, Guitar Hero World Tour is comprised entirely of master recordings from some of the greatest classic and modern rock bands of all-time including Van Halen, Linkin Park, The Eagles, Sublime and many more. Additionally, the game will offer significantly more localized downloadable music than ever before on all of the next-generation consoles. Budding rock stars will also be given creative license to fully customize everything from their characters' appearance and instruments to their band's logo and album covers. Guitar Hero World Tour delivers more ways to play than ever before. Virtual musicians can live out their rock and roll fantasies by playing either a single instrument, or any combination of instruments, in addition to the full band experience. In addition to all of the online gameplay modes from Guitar Hero III: Legends of Rock, Guitar Hero World Tour introduces Battle of the Bands mode which allows eight players to join online and challenge each other band-to-band to determine who is the best of the best. In the Band modes, up to four players can jam together, online or off, as they progress through the game, and in single-player Career Mode, players can jam on any of the instruments in branching venue progression enabling them to rock out in the order of their choice. (Screenshot 1 of 29)
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Spore Screenshots

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 1 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 2 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 3 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 4 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 5 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 6 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 7 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 8 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 9 of 112)

    Spore, the highly anticipated game from the creators of The Sims, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers. (Screenshot 10 of 112)


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