Friday, December 21, 2007

ComScore: Online sales heat up this week

As Christmas approaches, online shoppig picks up, and the beginning this week has seen online spending increase 33 percent over the same days last year

U.S. buyers shopped aggressively online on Monday and Tuesday of this week, spending significantly more than they did on the comparable days last year, according to comScore.

Online retail spending hit $700 million on Monday, up 33 percent from last year, and $670 million on Tuesday, up 25 percent, the Web-monitoring company said Thursday.

During the first 48 days of the holiday shopping season -- Nov. 1 to Dec. 18 -- U.S. shoppers have spent almost $25 billion in online retail purchases, up 19 percent from the same period last year, according to comScore.

As Christmas day approaches, the intensity of online shopping will ease up, although late-shipping deals, in-store pickup options and price reductions should keep growth rates strong in the remainder of the holiday season, comScore said.

The company expects online spending during the holidays to reach $29.5 billion, which would represent a 20 percent increase over the 2006 season.

Meanwhile, Nielsen Online said Wednesday that a majority of online shoppers it surveyed reported being either "very satisfied" or "somewhat satisfied" with the customer support they received from online shopping Web sites.

Nielsen Online's survey found that of the 46 percent of respondents who had posted or planned to post reviews about their online shopping experience, 88 percent said those reviews were, or would be, positive.

Netflix topped the survey's customer satisfaction list, having been rated "very satisfied" by 90.3 percent of respondents, and was followed by comparison-shopping site NexTag.com (87 percent), giant e-tailer Amazon.com (86.6 percent), Yahoo Shopping (84.3 percent) and Kohls.com (84.1 percent). Rounding out the top 10 were Barnesandnoble.com, HomeDepot.com, Circuitcity.com, eBay.com, and JCPenney.com.

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Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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