Wednesday, April 20, 2011

Across Mobile Device Market, Apple’s iOS Dominates Android

Some new data points that belie Android’s mounting gains in the mobile device market: Though it may be the leading smartphone OS in the United States, Android is not the leading mobile device OS. That honor belongs to Apple’s iOS.

According to new data from comScore MobiLens, Android has an installed user base of 23.8 million across smartphones and tablets. Which is far smaller than that of iOS, when you count the iPhone, iPad, and iPod touch. Taken together, those three devices are used by some 37.8 million people–59 percent more than the number using Android.

“These data clearly illustrate the Apple ecosystem extends far beyond the iPhone,” says comScore SVP Mark Donovan. “Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys,’ there’s not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms.”

The lesson here: Smartphone market share and platform market share are not equivalent. via ATD

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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