Monday, May 04, 2009

UK Affiliate Marketing to Generate £4 Billion in 2009

By Shawn Collins,

Affiliate marketing in the UK will be worth more than £4 billion in online retail sales in 2009, according to a new report from Econsultancy.

The research, published in the Affiliate Marketing Buyer’s Guide 2009, estimates that the market grew by 22% in 2008 to a value of £3.82 billion.

Also, the report indicates that an estimated £227 million was paid in commissions and fees to affiliate publishers and networks last year.

Overall UK online retail sales grew by 25% in 2008 to £43.8 billion, according to figures from IMRG and Capgemini. So, affiliate marketers were responsible for nearly a tenth of all online sales during 2008, based on this data.

Some key market trends in 2009 from the Affiliate Marketing Buyer’s Guide:

* CPA (cost per acquisition) model goes from strength to strength
* Consumers turn to voucher code and cash-back websites
* Issues surrounding “last-click-wins” become more apparent
* Affiliates call for a greater emphasis on transparency and communication across the sector
* Publishers develop innovative media methods
* More agencies offer affiliate marketing services to clients

Get more details on the Affiliate Marketing Buyer’s Guide.

via affiliatetip

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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