Thursday, August 21, 2008

NPD, Chart-Track and Enterbrain Release Top Global Markets Report

The market for games is a huge global industry, and a title's success often cannot be measured in one region alone. Thus, the top game retail trackers from Japan, the U.S. and the U.K. have joined forces to provide a worldwide view of sales.

Today, the NPD Group, GfK Chart-Track Limited and Enterbrain, Inc. announced a collaboration to provide game sales data on Japan, the U.S. and the U.K. The first byproduct of this collaboration is the Top Global Markets Report, which integrates point-of-sale data for game software sales in the world's three largest games markets. This report gives the reader the ability to analyze the global gaming market and anticipate trends on a worldwide scale.

"The video games business has become increasingly global, with the majority of the publishers releasing games in multiple markets," said Anita Frazier, industry analyst, The NPD Group. "The U.S, as the world's largest market will be able to view and compare sales for the first time outside of their own market."

"We are excited to be working more closely with NPD and Enterbrain," said John Pinder, Managing Director, GfK Chart-Track Limited. "This partnership represents a great opportunity to benefit not only our clients but the industry as a whole by providing a comprehensive, industry-supported view of sales across the three largest video game markets,

"We are very grateful to start such a valuable service and alliance with NPD and GfK Chart-Track Limited," said Hirokazu Hamamura, President, Enterbrain, Inc. "This service gives us the ability to better help game publishers and developers by providing them with a more global view of market performance."

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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