In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put it. I disagree with the premise that companies should stop experimenting with new tactics and stick with the fundamentals. Effective SEO in any economic environment means getting more creative, not mundane.
“As search engines evolve with features such as personalized, social and unified search, so must marketers evolve — especially those on a budget.”
What the article in Target Marketing and this post look at are creative content creation and promotion approaches to optimizing not only small business web sites, but any web site, using a holistic approach to SEO. I’ll summarize a few of the key points here:
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