Wednesday, December 19, 2007

Retailers' big fear: 35M procrastinators

Attention shoppers: 17% of Americans haven't started buying gifts. What they do in the next week will be key to stores' 2007 season.

NEW YORK ( -- Some 35 million Americans have yet to start shopping for holiday gifts - meaning that the next seven days could make or break many retailers' Christmas season.

The National Retail Federation (NRF) said Tuesday that 25 million consumers, or 11.7 percent of shoppers, have completely finished their holiday shopping.

That leaves 35 million consumers, or 16.5 percent of shoppers, who said they haven't even started yet. That number is up from 33 million procrastinators at the same point last year.


Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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