Tuesday, November 13, 2007

Digital Software Distribution

Jeff Atwood fires a shot across-the-bow of the online content distribution model, via his take on The Sad State of Digital Software Distribution:

“Instead, I find that download options for commercial software are quite rare. Even when the download option is available, you end up paying the same price as retail or even more.”

This is a point-of view that crops up every so often, typically backed up by a small number of examples where a retail price (on sale) is less than the online option. On the face of it, that’s a pretty damning indictment of the online e-tail model, right? Surely it should be cheaper to procure a product via electronic download, rather than shrink wrapped? Of course. To a point.

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Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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