Heavy Social Network Visitors Also Prefer Leisure Retail Sites

Heavy Social Network Visitors Also Prefer "Leisure" Retail Sites

by Jack Loechner, Tuesday, Oct 23, 2007 7:15 AM ET

A recent comScore study shows that heavy U.S. visitors to social networking sites (the top 20 percent of visitors based on time spent on social networking sites) are significantly more likely than average to visit leisure-oriented retail site categories. More than 95 percent of heavy social networkers visited retail sites in August, compared to 80 percent of the total U.S. Internet audience. These heavy social networkers exhibited a particularly high tendency to visit the more leisure-oriented retail categories, including those featuring entertainment, fashion, and retail technology. more...

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