Thursday, February 10, 2005

Rock/Don’t Rock

On the WALK/DON’T WALK sign outside CBGB on the Bowery in New York, the orange DON’T WALK hand has had its middle two fingers and thumb obliterated with black tape, turning it into a devil’s horns—the universal hand signal for “Rock!” The white walking man is now wearing sideburns, a skull-and-bones T-shirt, blue jeans, and a pair of Converse. Across the street, the walking man has become a woman, with spiky hairdo, miniskirt, and high-heeled ankle boots.

Who is altering the WALK signs of downtown New York? A young couple from Brooklyn who go by the name Thundercut. One’s a graphic designer, the other makes legit signs by day. Their nocturnal work requires a steady hand with the X-Acto blade and sturdy shoulders to sit on.

Jason Kiwaluk

Mower & Shoveller,

Ecommerce | Adtech | Innovation | Strategy

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