Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts

Tuesday, November 14, 2017

Getting your Ecommerce Store Ready for the Holidays



The holiday season is an extremely hectic time for ecommerce companies which is why it’s essential to get an early start on planning well before the pandemonium starts.
A 2014 study by Statista showed that nearly 20% of annual retail sales can be attributed to the holiday season and as much as 30% of an individual retailer’s total revenue. With consumers consistently spending more money every year, you’ll want to ensure that your company is well-prepared to capitalize on as much of that market share as possible.


From Black Friday until Christmas, ecommerce revenue can increase anywhere from 50% to 100% above normal, with peak earnings usually occurring near the end of November. While Thanksgiving, Black Friday, Cyber Monday and Green Monday (the second Monday in December) are the most profitable dates in North America, there are other notable dates you’ll want to be mindful of as well, like Singles Day or Diwali, if you sell globally.
So with that in mind, here’s how you can maximize on holiday conversions this year.

1. Speed Wins the Race

The first thing you’ll need to be prepared for is a higher volume of traffic on your website. More people visiting your website or product pages can cause server latency, slowing load times. While a few extra seconds might not seem like a big deal, it makes a big difference in ecommerce. If a website takes longer than 3 seconds to load, you could lose up to 40% of your potential buyers.
Use Google Analytics to see what your holiday traffic looked like a year ago and make the necessary adjustments with your IT team to ensure your digital infrastructure is durable enough to withstand the pressure.


2. Go Mobile or Go Home

Chances are, this isn’t the first time you’ve heard about the importance of providing a great mobile experience. But there’s a good reason why it’s being talked about so much. In 2015, mobile commerce was responsible for nearly $13B of holiday ecommerce revenue. Year-over-year, the growth of desktop purchases has been slowing down while mobile has been accelerating. Plus, consumers are using mobile devices to research products and services, and it won’t take long for them to bounce to one of your competitors if their experience isn’t quick and easy.

3. Tell Them a Fireside Story

If you haven’t added content marketing to your bag-of-tricks, the holidays are a great time to do so. Content marketing costs 62% less than traditional ads, and it generates triple the amount of leads.
Though a broad term, content marketing involves videos, images or written-text to reach, engage and provide value to customers. The more of these elements you can leverage, the better — it can give your SEO rankings and social engagement a boost which, in turn, enhances your brand awareness and social proof.
There are a variety of ways you can put a holiday spin on your blog, social channels and email campaigns. Gift guides, last-minute shopping ideas, winter tips, year-in-reviews or even a holiday message from your CEO or founder can spark positive emotions with your audience, compelling more people to choose your brand over the competition.
The more styles and channels you can leverage, the higher your reach will be. If you need additional inspiration, here are 100 content ideas courtesy of Social Media Today.

4. Reward & Profit

Ecommerce is competitive, so you shouldn’t be pulling any punches. If you don’t have a loyalty program, now is a good time to implement one. The chances of selling to a new customer is between 5% — 20% whereas the probability of selling to a previous one is 60% — 70%. Not to mention the fact that 87% of your shoppers want you to have one.

5. Unleash the Emails

Don’t be shy with email marketing this holiday season to keep your products top of mind. Depending on your customers, use your content marketing pieces or let your offers do the talking.
Cart abandonment emails are critical too. Seventy-five percent of the peoplewho abandon their purchases initially had the intent to buy, so a follow-up email might be exactly the nudge they need to finish what they started. If that’s not enough to convince you to ramp up the emails, consider this: a third of your customers will complete their purchase if prompted by an email.

6. Take it Personally

Personalization has been a major ecommerce trend over the past couple years, to the point where consumers are now expecting it.
Ecommerce companies need to make every effort to ensure that relevant product recommendations are being made based on the previous buying habits of each individual customer, especially during the holidays!

7. Embrace the Chatter

When the holiday blitz begins, customers are going reach out to you for information in their preferred way. Expect more phone calls, email inquiries, messages on your social channels and chat requests.
Monitoring as many of these channels as possible can make a huge difference. If you can’t allocate the resources to provide a quick response 24/7, clearly state the hours or the response time in which customers can expect to hear back from you. An eConsultancy report revealed that 83% of customers required some kind of support while buying online, so don’t let your inquiries fall on deaf ears.

8. Lock it Up

Last, but certainly not least, there’s the matter of your website’s security. An increase in sales likely won’t be the only thing you encounter over the holidays. In 2015, one out of every 67 digital transactions was fraudulent. Moreover, from Thanksgiving to December 31st, that activity increases by 8%with significantly large spikes taking place on Christmas Eve, Thanksgiving and Black Friday.
To mitigate charge backs resulting from “friendly fraud,” ensure that your company’s contact information is clear and concise, especially on invoices. The easier it is for your customer to contact you, the less likely they’ll be to call their payment provider to have their payment reversed.
Additionally, contacting your customers to confirm larger purchases (or any purchases that may be raising red flags) and consulting with your compliance team to make sure prevention techniques are optimal will keep your naughty list to a minimum.

Don’t Make It a Stressful Time of Year

The holidays should be a joyous time for both ecommerce customers and merchants. With nearly $70 billion in sales in 2015 in the U.S. alone, online sales are only expected to grow as consumers become more comfortable shopping online and digital experiences continue to improve. By planning early and leveraging some of these tactics, you’ll be in a strong position to drive home as many conversions as possible and grow revenue, giving you more reason to celebrate and be merry!
originally posted AUGUST 29, 2016 on paymotion

Tuesday, October 17, 2017

7 Facts to consider for marketing: Desktop vs. Mobile


Mobile marketing has today become one of the most convenient ways to reaching the end consumer. It is effective and convenient for both the marketer and the consumer. On the other hand, however, desktop marketing also has some distinct pros. The desktop has features that are not available on mobile and vice versa. 

Average Conversion Rate
The average conversion rate is the number of conversions per click on average. This figure is determined by calculating the number of conversions per ad click then noted down as a percentage. Average Conversion Rate for Desktop is much more than on mobile. "websitebuilder.com" informs us that desktops have a conversion rate of 2.06% while mobile has a rate of 0.55%. A high conversion rate reflects more sales from the advertising means used.

CTR (Paid Research)
A click-through rate is the average number of times your ad is clicked over the number of times your ad is displayed. Desktops have a click-through rate on 2.1 and mobile phones 2.7. A high click-through rate indicates that your customers find your advertisement useful. Having an ascending trend of the click-through rate will have a positive impact on your business. 

Average Revenue per visit
This figure is arrived at by dividing the total revenue by the total number of visits to your web page. $4.11 is the average revenue per visit on the desktop, and  $0.87 is the average revenue per visit on mobile. 
A higher revenue per visit relates to higher profits and a faster growth from competitors. 

CPM
CPM refers to the cost per thousand impressions. It is used by e-commerce in their display ads and the affiliate-related businesses. Websitebuilder.org states that 10.4% is the cost incurred on desktops and 12.4% is spent on mobile. Businesses strive to reduce their costs to increase their net profit. A reduced CPM will translate positively on the balance sheets. 

Internet Usage
Customers spent more time on the internet from their phones than on desktops. The difference is however not so great. Websitebuilder.com informs us that the rate of internet usage on the phone is 51.3% and on the desktop is 48.7%. A business can use either platform to display their ads as the view rate is almost similar.

Ads Spending
The total amount of spending on ads is higher on the desktop than on mobile phones. For some reason there is some difference but not so significant. The amount spent on desktops is on average 51% and on mobile phones 49% almost similar to the internet usage differences. 

People’s Digital Attention
This is a number of attention individuals have on the internet on either mobile or desktop platforms. More attention is realized on the mobile at around 68%, and a lower rate is realized on the desktops at around 32%. This difference is substantial enough to base marketing decisions on. It is expected to have a higher attendance rate when your advertisement is viewed on mobile. 

Tuesday, May 31, 2016

Beacons: A Paradigm Shift for Brand Communication

beacon ecommerce
In 2014, 2.6 billion people were using smartphones. By 2020, that number is expected to skyrocket to 6.1 billion – or 70% of the world’s population. As we rapidly become more and more connected digitally, significant strides are being made that bridge the gap between physical shopping experiences and the refined targeting that a digital advertisement can offer. “Beacons” are shaping up to be a very promising solution in this regard.

What are Beacons?

Beacons are an inexpensive piece of hardware that can be attached to a wall or a countertop. Using a Bluetooth connection, they send a signal to nearby mobile devices (up to 100 meters) that have the appropriate app downloaded.

Multi-Industry Potential

While beacons are only in their infancy, there is a lot of hype around how they can be fully utilized and which industries can benefit from them. Retail brick-and-mortar stores are undeniably poised to profit from beacon technology.
But that isn’t the only sector that could benefit from its emergence – event organizers, transit systems, educational facilities, the hospitality industry, professional sports, payment processors and even home automation systems all have the potential to prosper. In fact, some of the world’s most recognizable brands are already buying in – Virgin, Macy’s, Major League Baseball, American Eagle, Walgreens and Walmart are just a few of the many who are investing in beacon infrastructure.

Customer Benefit

Imagine walking into your favorite clothing store and having your smartphone immediately notify you of all their hottest sales and promotions currently available. That’s precisely what beacons are capable of doing – sending highly contextual, localized and personal messages at the most opportune moment once a consumer has set foot within transmission range.
By cross-referencing personal information and purchase history via a compatible app, a consumer’s mobile device can essentially transform into a highly personalized and contextualized marketing medium. Whether the goal is to communicate items on sale, product recommendations or even the location of a specific item, the possibilities are endless. Additionally, targeting methods can be refined even further based on the time of day, the customer’s demographic and browsing history, not to mention the opportunity to gain even deeper insights and analytics than ever before. Even items can be used to trigger beacon technology, displaying images, reviews or videos about each product the consumer approaches.

Contactless Payments

The beacon-detecting app could also be taken a step further by facilitating contactless payments. By creating a profile on the app, shoppers will also have the option to exchange other information, including payment information. Once you’ve chosen the item of your liking, it’s tracked and charged directly through your mobile device. No physical payment necessary.

Looking Ahead

A recent report by Business Insider suggests that beacons will drive $44 billion in retail sales this year – a 1000% increase over 2015. And with companies like Google and Apple working diligently to develop the framework, it’s hard not to get on board with the opportunities surrounding it. Beacon technology has the potential to dramatically change the way brands communicate with customers. The only question that remains is how your business will utilize it.

Tuesday, June 19, 2012

iPad Dominates Affiliate M-Commerce


One almost tires of the gargantuan scale of the migration to the mobile Web and apps. Just yesterday, for instance, Hearst Digital reported that mobile traffic to its major properties grew nearly 2000% between April 2011 and April 2012. At some brands such as Cosmopolitan, about a third of traffic is from devices now.
And with great traffic comes great questions about monetization…unless, of course, monetization is the model. When it comes to m-commerce we are seeing growth on a similar curve to overall traffic. U.K. affiliate network AffiliateWindow reports this week that the share of sales coming from devices in May reached 8%, up from 3.92% last year. In a single month, the mobile share came up from 7.3%. The performance network saw over 140,000 transactions in May, compared to 60,000 in the same month last year.
Overall mobile traffic through the affiliate network is actually a bit low compared to some other retail and media segments. They find mobile traffic just below 11% of total activity at their sites, but up exponentially from the total of 3.5% last year. But retail does get a much higher share of traffic than average among all the segments.
In terms of device share, m-commerce still is Apple’s world. And the rest of us just visit there. From January through May 2012, AffiliateWindow was seeing 55% of its mobile transactions come from the iPad. If this isn’t the dream shopping device we have been waiting for, I don’t know what is. You have a tactile large screen, working in lean-back mode, during prime time when the TV is on spewing consumer goods at you. Think of it as a perfect shopping storm.
And the iPhone alone is good for 29% of the m-commerce they are recording. So iOS is driving 84% of transactions from devices. Android nets only 11%.
Conversion rates for affiliate traffic have been increasing steadily and markedly. While mobile conversions on the network were slightly above 2-1/4% in May of last year, they are now just over 3%. The iPad is converting now at about the same rate, just below 4.5%.
The importance of a mobile-optimized site for goosing conversions cannot be overstated. In one example in the AffiliateWindow network, merchant Foot Asylum went from 1.4% of sales coming from devices before launching its mobile-friendly iteration to 14%, with a 500% increase in revenue. Just as important is optimizing all the way through the purchase chain, including checkout. This has been an ongoing problem for m-commerce.
Even sites that are fully optimized for mobile often fall back on checkout processes from the standard Web site. This is important, because when users are ready to buy on a device, they are ready to buy more. AffiliateWindow finds that just on iOS the average order value is 25% higher than on the Web e-commerce site.
If the rapid adoption of mobile as a shopping tool was the story of 2011, then faster-than-expected device-based commerce will be the story of 2012. In this case, while mobile commerce is strong, it is really tablets that are driving much of this. 


Read more: http://www.mediapost.com/publications/article/177039/lean-back-and-buy-ipad-dominates-affiliate-m-comm.html#ixzz1yH8dIiqO

Monday, May 14, 2012

Mobile Wallets Have Uphill Climb to Consumer Acceptance


Will mobile wallets take off in the US? If marketers, carriers and other service providers expect technology that allows mobile phones to act as credit or debit cards to gain wide acceptance, they have a lot of work to do to convince consumers to adopt.
According to March 2012 panel-based research by marketing solutions agency Catapult, just one-quarter of US consumers were at least somewhat interested in using a mobile wallet for in-store purchases. In contrast, 58% were uninterested—including 41% who reported a complete lack of interest. Correspondingly, in January 2012, market research firm TNS found that 60% of US mobile phone users were not interested in mobile wallet technology.

Interest Among US Consumers in Using Mobile Wallet Technology to Pay for Items In-Store, March 2012 (% of respondents)

Unsurprisingly, privacy and security were a major concern for respondents to Catapult’s survey. Nearly three-quarters of respondents said a mobile wallet would make them at least somewhat concerned about mobile phone theft—already an issue for many smartphone owners. And even more (91%) said they would worry about maintaining their privacy, including two-thirds who would be “very concerned” about this.
If those issues weren’t hard enough for proponents of mobile wallets to overcome, another problem remains: convincing consumers of the overall utility of the technology. About one-third of respondents said mobile wallets would be a more convenient way to pay, with 28% specifically citing coupons sent straight to the phone as an anticipated benefit and 24% citing faster checkouts as a draw. But fully half of respondents said they saw no benefit to having a mobile wallet.

Benefits of Using Mobile Wallet Technology to Pay for Items In-Store According to US Consumers, March 2012 (% of respondents)

If marketers and service providers are relying on education to convince mobile users that it will be safe to keep even more personal information on their phone, including credit card or bank account info that can be used to carry out purchases via the device, they would do well to keep in mind that it is not only privacy and theft concerns that they will need to overcome. They will also need to educate consumers of the benefits of leaving behind that old-fashioned wallet in favor of a phone.

Thursday, March 01, 2012

ASUS Transformer Android 4.0 ICS Update is full of bugs

Android 4.0 Ice Cream Sandwich update is TOTALLY buggy.

Since I updated to Android 4.0 ICS I've had nothing but troubles with my ASUS Transformer Eee Pad.

Hard restarts holding the power button for 10+ seconds is constant. Restarts will hang. Keyboard functionality is even compromised as I'm getting international characters showing up intermittently.

UPDATE AGAIN PLEASE.

Monday, February 20, 2012

boxPAY expands mobile carrier billing services into North America

Ireland-based mobile technology firm boxPAY has opened an office in California to manage US and Canadian-based web merchants who use boxPAY‘s services and to provide billing services in the US and Canada.
boxPAY's technology allows merchants to charge customers for digital content through a mobile phone. The platform can be integrated into a merchant website. Using the mobile billing service, customers can make a purchase on a merchant website and the charge is added to their mobile bill or deducted from a prepaid balance.
boxPAY is an SMS and direct carrier billing service which allows e-businesses to charge customers for digital content through their mobile phone bill instead of a credit card. It provides in-app, one-touch billing on Android platforms, as well as subscription billing services. boxPAY is connected to mobile carriers in over 40 countries and has offices on four continents.

Monday, February 06, 2012

Web analytics firm StatCounter reports that mobile internet usage is doubling year on yea


  • Nokia global leader
  • Apple king in US and UK
Boston, USA and Dublin, Ireland; Monday, 6th February, 2012: Global internet usage through mobile devices, not including tablets*, has almost doubled to 8.5% in January 2012 from 4.3% last year according to free web analytics company StatCounter. The firm's research arm StatCounter Global Stats highlights the increasing use of mobile devices to access the internet with market share doubling year on year since 2009 (Table A below).
"While global internet usage through mobiles is still under 10%, the pace of growth is remarkable," commented Aodhan Cullen, CEO, StatCounter.
StatCounter has also announced that new stats regarding mobile vendorsare now available on its Global Stats website. The firm has been compiling and refining these stats for some time and has now made the beta project public. Based on initial research covering all traffic to the StatCounter network, Nokia leads worldwide, most probably driven by its dominance in India. Apple is second globally but leads the US and UK markets. In the UK RIM is second only to Apple.
"Following repeated requests, we've decided to make our new mobile vendor stats publicly available," commented Aodhan Cullen, StatCounter. "As the mobile space is constantly evolving, we keep our detection under constant review." Anyone wishing to contribute to the detection project can submit feedback using the detect tool: http://gs.statcounter.com/detect
StatCounter (http://statcounter.com/) provides free website traffic analysis. This allows website owners, developers and bloggers to capture website intelligence in real time e.g. number of visitors, visitors by country/region, search terms, popular pages, download stats, exit links and other data.
--------------------------------------------------
Table A:
Global use of mobile devices to access internet
(excludes tablets*)

Jan 2009: 0.7%
Jan 2010: 1.6%
Jan 2011: 4.3%
Jan 2012: 8.5%
Source: StatCounter Global Stats
-----------------------------------------------------

Friday, February 03, 2012

Mobile banking app usage grows 74 percent in a year: comScore

Mobile bankers are highly engaged
The use of mobile banking apps is growing quickly as consumers look for ways to easily access their financial information while on the go, according to a new report from comScore.
While the 2011 State of Online and Mobile Banking report shows that app usage among mobile bankers is up 74 percent from nearly a year ago, it also indicates there is still significant room for usage to grow. The report also shows that mobile bankers are highly engaged customers.
“A significant percentage of mobile bankers are extremely engaged, with nearly three-quarters indicating that they interact with a bank from their mobile device at least once a week,” said Nathan Frederiksen, director of marketing solutions for the financial services vertical at comScore, Reston, VA. “This level of engagement closely mirrors usage frequencies that we see with account servicing via a desktop or laptop computer.
“While there’s strong awareness of mobile banking offerings/functionality, traction in terms of usage continues to lag,” he said. “This may be a function of continued concerns around security.”
Browser usage dominates
In the second quarter of 2011, there were 36.7 million mobile financial users, or 16 percent of the total mobile universe, who accessed banking, credit card, insurance or brokerage information from a mobile device.
By financial segment, 32.5 million accessed banking information from a mobile device, more than any other group within the mobile financial sector and having grown 30 percent compared with the previous year.
The banking activities conducted most often from a mobile device are checking balances and viewing transactions.
An infusion of mobile apps that allow access to both banking and credit card accounts associated with a single financial institution helped drive up the number of mobile users who accessed credit card information to 18.4 million.
Additionally, 7.2 million accessed insurance information and 9.6 million accessed brokerage information.
App usage among mobile bankers is growing quickly, up 74 percent from the previous year. App usage among mobile credit card users also increased considerably, up 58 percent.
A total of 13.7 million mobile consumers access mobile banking information via an app and 6.3 million access credit card information via an app.
However, browser usage continues to dominate with 17.6 million mobile users accessing mobile banking information via a mobile browser and 10.4 million mobile users accessing credit card information via a mobile browser.
Refine and communicate
Mobile bankers are also highly engaged, with nearly three-quarters indicating that they interact with a bank from their mobile device at least once a week.
Those who utilize a mobile device for banking tend to be younger and more affluent, with 3 out of every 5 mobile bankers between the ages of 18-34. This is more than double the percentage of those who do not take advantage of mobile banking offerings represented by this demographic.
Mobile bankers are also twice as likely to have a household income of $100K or more than non-users.
As client servicing via the mobile channel becomes a regular mode of contact for mobile users, banks must provide a user-friendly mobile experience that meets customer needs.
“Banks need to refine and communicate a compelling enough value proposition that leverages unique mobile capabilities and functionality to encourage customers to modify their behaviors from the more traditional methods of banking,” Mr. Frederiksen said.
“There still seems to be a lot of room for banks to refine their strategies and increase their capabilities around mobile transfer and payment capabilities, to compete with other payment options,” he said.

Wednesday, January 25, 2012

Browsers Beat Out Apps for M-Commerce

Apps aren’t always the answer to engaging with consumers on mobile devices—especially when it comes to m-commerce. According to research from rich media company Zmags, very few Americans prefer to use mobile apps for shopping activities. Instead, consumers strongly prefer purchasing through web and mobile browsers.
When Zmags surveyed US consumers who owned a PC or laptop computer about their shopping methods, 87% said they preferred using websites and mobile sites, compared to 14% who most liked shopping from websites via smartphone and just 4% who preferred to shop using mobile or tablet apps.

Preferred Shopping Methods According to US Consumers*, Nov 2011 (% of respondents)

Although smartphone and tablet owners display a preference for browser-based mobile purchases, a significant number of US retailers have created mobile apps that enable commerce activities. Survey data from mobile-shopping company AisleBuyer showed in December 2011 that 19% of US retailers had a mobile app to connects consumers to their ecommerce site.

US Retailers that Have an M-Commerce App, Dec 2011 (% of respondents)

Retail apps may be of greater value to smartphone users, for whom the browsing experience is more limited in nature. There’s also opportunity for tablet commerce apps to provide a more catalog-style approach, giving users more interactive features.
Meanwhile, the tablet commerce category as a whole is growing significantly. According to Zmags, during the 2011 holiday shopping season, 87% of tablet owners used their device for shopping. Not only do users report better buying experiences than with smartphones, but tablet owners are using their devices frequently for m-commerce. According to Zmags, half of tablet owners are using tablets for shopping on at least a weekly basis.

Frequency with Which US Tablet Owners Use Their Tablets to Shop, Nov 2011 (% of total)

eMarketer projects that m-commerce sales will grow more than fourfold over the next few years, from $6.7 billion in 2011 to $31 billion in 2015. If consumers continue to prefer browsers over mobile apps for shopping, retailers should consider investing more in mobile-optimized ecommerce sites. Moreover, marketers should consider designing engaging, tablet-specific ecommerce experiences for tablet users.

Thursday, January 12, 2012

Mobile Video Provides Biggest Growth for Ad Support

Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from ad support for mobile video.
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite such rapid growth, that figure will still be lower than the amounts spent on advertising against mobile games and mobile music, at $65.3 million and $181.4 million, respectively, in 2011 and rising to $269.1 million and $591.5 million, respectively, by 2015.
That year, eMarketer estimates, 29.9% of all mobile content revenues, or $1.07 billion, will come from advertising.

US Ad-Supported Mobile Content Revenue Growth, by Segment, 2010-2015 (% change)

Ad support as a share of total mobile content revenues will grow for each of the three content types over the forecast period. Currently, mobile music has the greatest share of dollars coming from ads, and it will hold that position, with ad dollars making up 73.9% of the total in 2011 and 79.3% by 2015.
But the fast growth of mobile video ad revenues will mean much more substantial changes in revenue composition. While ad dollars made up just 5.4% of mobile video revenues in 2011, by 2015 that figure will more than triple, to 16.5%.

Ad-Supported Share of US Mobile Content Revenues, by Segment, 2011-2015 (% of total in each segment)

Mobile gaming ad revenues will also rise as a proportion of the total, albeit more slowly, from 13.8% in 2011 to 17.4% by 2015.
eMarketer forms its estimates of mobile content spending through a meta-analysis of data from dozens of research sources as well as overall trends and consumer behaviors around mobile gaming, music and video.

Wednesday, November 30, 2011

Smartphone Health Applications Will Exceed $400 Million Annually by 2016, Says ABI Research

LONDON, Nov 23, 2011 (BUSINESS WIRE) -- The sports and health mobile application market will grow to over $400 million in 2016 - up from just $120 million in 2010. Much of that growth will be spurred by the ability of mobile handsets to easily connect to wearable devices that in turn can deliver new functionality, accuracy, and appeal to sports and fitness applications.
As the mobile handset adds new ways to access and support healthcare applications, it will become increasingly important within the healthcare market, including home monitoring systems for aging users, personal emergency response services, and remote healthcare monitoring applications. However, sports and fitness will dominate the mobile health application market.
"Downloadable apps are moving the sports tracking device market from proprietary devices to mobile phones, but adoption has been limited by the data they can collect. However, with the connectivity that Bluetooth Smart will embed in mobile handsets, wearable devices will bring greater detail to mobile handsets," says Jonathan Collins, principal analyst.
Handset connectivity to wearable devices brings a new dynamic to the sports monitoring market. Athletic equipment players have already moved to support handset applications by either using proprietary or battery-draining traditional Bluetooth wireless. Meanwhile, traditional players such as Garmin, who recently launched its first handset application for this market, and Polar have delivered high-end specialist systems. Over the next five years, these players will increasingly have to compete directly with the mobile handset. They will also face a slew of start-ups and new entrants offering applications, online communities, and wearable devices offering a range of applications and services.
"As applications increasingly become part of a bundle that ships with wearable devices, revenues from mobile applications will lag behind the growth in app downloads. Mobile application downloads will actually grow at nearly twice the rate of revenues between 2010 and 2016, with more than a billion downloads annually by 2016," says Collins.
ABI Research's report, "Mobile Devices and mHealth," ( http://www.abiresearch.com/research/1007768 ) examines the issues driving mobile handset adoption in sports and healthcare applications. This includes forecasts for mobile application downloads, wearable devices, wireless connectivity, regulation, and regional adoption for the next five years.
It is part of the Wireless Healthcare ( http://www.abiresearch.com/products/service/Wireless_Healthcare_Research_Service ) research service and will also be discussed at length during ABI Research's "Wireless Healthcare: From mHealth to Telehealth" ( http://www.abiresearch.com/webinar/923600058 ) webinar.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research's worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com , or call +1.516.624.2500.
SOURCE: ABI Research

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