BlueSnap Announces New eCommerce Services for Sales of Enterprise Virtual Goods

BlueSnap Announces New eCommerce Services for Sales of Enterprise Virtual Goods

*Complete infrastructure and payments solution leverages more than a decade of experience to keep implementation costs low and ROI high *

FREMONT, Calif.–(BUSINESS WIRE)–

Heralding a new era in online commerce, BlueSnap today announced the immediate availability of a complete suite of services designed to enable the adoption of software as a service (SaaS) based “virtual ownership” eCommerce business models by enterprise and fast growth companies. These BlueSnap services support vendors that want to offer consumers and businesses the ability to lease or rent access to products and services rather than buying them outright. BlueSnap solutions leverage Plimus technology and experience into services that support traditional purchase models as well. Through its suite of five solutions, BlueSnap offers digital merchants an open, flexible and easily configurable enterprise-class eCommerce solution that enables improved monetizationacross a wide variety of digital goods including audio and video content, software, casual games and subscription access to publications and services.

Writes Brian Walker, vice president and principal analyst at Forrester Research, Inc. in the October 2011 report, The Agile Commerce Platform, “The way we think of eBusiness technology has fundamentally changed. … eBusiness professionals must empower their developers, businesspeople, and partners to innovate and optimize the customer experience in and across these touchpoints, creating opportunities to drive profitable business growth. This will be done by leveraging an agile commerce platform, one which can be exposed through services, managed in the cloud, and extended to support changing business needs over time.”

Specific components of the BlueSnap portfolio of eCommerce services include:

- *BlueSnap Full Service Commerce – *technology and expertise to build enterprise class online commerce capabilities – *BlueSnap Custom Commerce –* builds on BlueSnap’s Full Service Commerce solution, with the addition of specialized functionality from the company’s best-in-class ecosystem of partners – *BlueSnap Content Commerce –* solutions to monetize online content, SaaS and cloud services, including industry-specific solutions including CloudTV+Plus, a unique IPTV entertainment solution – *BlueSnap/Plimus Self*-*Service Commerce *– a continuation of Plimus’ 10-year leadership as the “do it yourself” eCommerce platform for small and medium sized businesses, now a BlueSnap service – *Commerce Integrations* – channel and developer targeted services to support integrated commerce and embed payments, eCommerce and online marketing in existing applications to create new revenue streams

Each of these solutions can be augmented with BlueSnap Expert Services, which consolidates more than a decade of eCommerce experience, as well as a small but growing ecosystem of plug-in and integration partners that enable customization of industry-specific business requirements. The first of these industry-specific solutions from BlueSnap is CloudTV+Plus, which is a unique, over-the-top IPTV entertainment solution for broadcasters and producers.

To ensure the protection of payment information, BlueSnap maintains PCI Level 1 security, the highest level of consumer security available, coupled with capabilities like dynamic recurring subscriptions, in-product/application purchases and unique consumer financial identity features that can also be leveraged to increase average order value and build sales. These frictionless commerce capabilities allow companies to experiment with new business models and marketplaces that will be key to success in a rapidly evolving, social Web driven market.

At its core, BlueSnap is powered by the decade-long, proven success of Plimus, which has long been a leader in complete, configured and connected eBusiness solutions. The technology behind BlueSnap was the first to innovate fully customizable order pages to close the gap between traffic and close rate and the first to enable frictionless eCommerce with simple one-click buying, auto-login and identity management features to increase sales and build tighter customer relationships. The platform pioneered the concept of digital commerce anywhere, anytime with the Buy Anyware API, which enables any application or social media website with eCommerce functionality. And, BlueSnap’s recurring billing solutions currently support fast growth enterprises in the exploding Cloud and SaaS markets.

“We are enthusiastic about the possibilities BlueSnap brings to the market,” said Hagai Tal, CEO of BlueSnap. “With the fast growth of digital commerce around the world, Plimus has literally grown up within this industry – and as we grew as a company, many of our customers that were small start-ups and entrepreneurially founded companies grew up to be fast growth enterprise-size companies themselves. We learned much about what it takes to sell digital goods, and our unique experience is now embodied in BlueSnap for the enterprise. Global payment processing is increasingly complex, and BlueSnap’s payment innovations and monetization techniques are increasingly needed as we move toward the SaaS virtual ownership models of the future.”

*About BlueSnap*

BlueSnap is a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, helping companies of all sized optimize customer engagement to maximize revenue. BlueSnap offers flexible monetization solutions that allow companies to create competitive advantage. Built on proven technology that leverages more than a decade of digital commerce expertise, BlueSnap provides a compliant and secure business environment that scales the consumer experience and turns browsers into buyers. For more information visit www.bluesnap.com.