Plimus, a company that provides a SaaS to power e-commerce for retailers, has been acquired by private equity firm Great Hill Partners For $115 million. Primus has previously raised $18 million from Susquehanna Growth Equity.
Plimus builds and manages online businesses for thousands of software publishers, Web hosting companies and online retailers. A business can choose Plimus hosted application that spans the entire e-Commerce lifecycle, or it can deploy the a ‘Plimus Buy Anyware’ API which allows retailers to integrate the technology with existing solutions.
Using Plimus’ software, retailers can deliver newsletters to customers, coupons and promotions, realtime reporting, live chat and more. Plimus has a user base of more than 6,500 small to medium size business and enterprises worldwide.
Plimus competitor BigCommerce just raised $15 million in new funding.
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