zanox, Europe's leading performance advertising network strides consistently onwards with its growth strategy and acquires 100 percent of the Dutch affiliate marketing network, M4N, based in Amsterdam. In doing so, zanox assumes the leading market position in the Benelux countries. Roger Kenbeek, to date Managing Director of zanox Benelux and Thomas Joosten, to date CEO of M4N form the joint operative management.
Merger opens up new opportunities for customers
M4N, founded in the year 1999, has its business focus in classical affiliate marketing and offers additional services for publishers, such as iPhone apps, ad-serving and data-feeds. In 2010, with just 50 employees, as well as approximately 450 advertisers and 2700 publishers in its network, M4N generated revenues of 17.9m Euro. Its two founders, Thomas Joosten (CEO) and Klaas Joosten (CTO) will remain in the company.
"We are absolutely delighted that M4N is now part of the zanox network. Our advertisers and publishers will benefit equally from the optimum mix of local strength in the Dutch market and international expertise brought in by zanox's existing structures and offerings. From today, this makes the zanox group the Number One in performance advertising, also in the Benelux countries," says Philipp Justus, CEO and Chairman of the Executive Board of zanox.
"We are proud that we are now part of the European market leader in performance advertising. The corporate cultures of both firms fit together perfectly and our customers will benefit in the future from the greater reach of the joint network," says Thomas Joosten, CEO of M4N.
About zanox
zanox is the leading performance advertising network in Europe. The zanox group - comprising the companies, zanox, Affiliate Window, buy.at and eprofessional - supports more than 3300 international advertising customers in the effective marketing of products and services in the internet.
The company's consistently positive development is founded on a performance-based business model aimed at innovation, technological advancement and outstanding service. Besides zanox Affiliate Marketing, the zanox Web Services and zanox Application Store assist top companies in all industries in the monetisation of new internet and mobile applications.
zanox places great importance on the quality of its global publisher network, which it guarantees by means of optimum personal service from industry experts, the highest standards of technology and security, as well as swift and transparent payment. The zanox philosophy of an “open company” is filled with life by means of, among others, numerous blogs and the zanox Wiki. In addition, the zanox Campus in Berlin, Milan and Amsterdam serves as an international meeting point for developers and the web community.
zanox is owned by Axel Springer AG, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%.
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