Wednesday, November 04, 2009

Digby Announces Acquisition of Movaya Wireless, Inc.

Movaya Digital Goods Storefront Platform Extends Digby Mobile Commerce Suiteand
Enables Asian Market Expansion
AUSTIN, Texas--(Business Wire)--
Digby, the leading provider of mobile commerce solutions for retailers, today
announced the acquisition of Movaya Wireless, Inc., a Seattle, Washington-based
mobile software company focused on building digital goods storefront
applications for the iPhone, Android and mobile web platforms. Additionally,
Movaya Chengdu Technology, Ltd., Movaya`s Asian operations center, will form the
basis for Digby Chengdu Technology, Ltd. Digby Chengdu will serve as Digby`s hub
for the rapidly expanding mobile commerce market in Asia. Movaya co-Founder and
Chief Technology Officer, Stanley Wang, has joined Digby as Vice President of
Engineering.

"Movaya is a pioneer in the mobile commerce ecosystem," said David Sikora,
founder and CEO of Digby. "Its storefront platform and team will significantly
extend our current platform and overall production capacity. In addition, our
new offices in Chengdu will allow us to serve the largest and fastest growing
mobile market on the planet. Every month, seven million new mobile subscribers
join the existing 650 million mobile users, and we`re only at the front of the
smartphone adoption wave. This acquisition positions Digby to aggressively
expand our leadership in the worldwide mobile commerce market."

"We`re thrilled to be joining forces with Digby at this critical stage of market
development," said Phil Yerkes, co-founder and Chairman of Movaya. "The
transaction will allow our mobile commerce vision to be realized through the
Digby Mobile Commerce Suite, and it provides a very exciting opportunity for all
of Movaya team members."

Movaya Wireless was formed in 2006 by Phil Yerkes and Stanley Wang. Their core
product, Movaya Platform M, is utilized by software developers, game developers,
and content producers to monetize their digital assets created for mobile device
users. The product offers rich capabilities that enable content producers to
create branded storefronts utilizing a unique set of self-service technologies.
Platform M was also tightly integrated into various carrier-based billing
systems including AT&T, Verizon, T-Mobile and others, enabling a seamless
"bill-to-phone" payment system for acquiring digital products.

The transaction, subject to customary closing conditions, will be finalized by
November 15, 2009. Catapult Advisors LLC advised Movaya on the transaction.

About Digby

Digby is the leading software as a service provider of mobile commerce solutions
for top retailers. The award winning Digby Mobile Commerce Suite delivers an
optimized shopping experience with both web and application based mobile
storefronts that include easy search, browse and purchase capabilities, personal
information integration, secure wallet and location based service functionality.
Led by software industry veterans, the privately held company is headquartered
in Austin, Texas. For additional information, please visit www.digby.com.

About Movaya Wireless, Inc.

Movaya (www.movaya.com) is a Seattle-based mobile commerce service provider
(mCSP) company, whose mobile content management and distribution platform allows
mobile content publishers and merchants to effortlessly extend their businesses
to the growing off-deck mobile content marketplace. Movaya PlugNPlay and TryNBuy
are the company's flagship products, which bring together Mobile Game and
Application Publishers, Online Retailers and consumers in one marketplace for
mobile goods. Movaya is powering the off-deck mobile industry.

Digby
Steve Slezak, 512-423-2018
Director of Marketing
sslezak@digby.com
or
Ketner Group (for Digby)
Valerie Kusler, 512-794-8876
valerie@ketnergroup.com
or
Movaya Wireless, Inc.
Phil Yerkes
Chairman
phily@movaya.com


Copyright Business Wire 2009
via reuters

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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