Monday, September 29, 2008

Xbox Live Arcade Sees Summer Sales Spike

Hot titles like Braid, Castle Crashers have really boosted Microsoft popular Xbox Live Arcade service lately. The monthly revenue high in August was broken by 67%.

by James Brightman on Friday, September 26, 2008

Xbox Live Arcade Sees Summer Sales Spike

Microsoft today highlighted its successful summer for Xbox Live Arcade (XBLA) releases. Over roughly five weeks, the so-called "Summer of Arcade" introduced new players to XBLA at a "record pace." Games like Castle Crashers, Geometry Wars: Retro Evolved 2, Bionic Commando: Rearmed, Galaga Legions, and the much praised Braid (the No. 1 highest-rated game of all time on XBLA) helped to fuel the "most successful season on record for the downloadable games service," Microsoft boasted.

During the five-week period, Microsoft said that there was a 58 percent increase in unique members purchasing titles, and in August specifically the monthly revenue high was broken by 67 percent. August also marked the first time that an XBLA game found itself in the top three most-viewed pages on Xbox.com.

"At E3, we committed to re-focusing the Xbox Live Arcade business, vowing to release bigger and better games while focusing on quality and not quantity," said Marc Whitten, general manager of Xbox LIVE. "The debut of the new strategy proved to be a huge success, with the Summer of Arcade making August the highest grossing month to date. But the focus on quality games doesn't stop with the Summer of Arcade. We have plenty more great titles coming out in the next few months and beyond that we think will continue to fuel this incredible momentum."

In the coming months, XBLA gamers will see Portal: Still Alive, South Park and R-Type Dimensions, among others. via GameDaily

Jason Kiwaluk

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Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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