Wednesday, July 09, 2008

SafeNet Rolls Out MediaSentry Services For Entertainment Industry

SafeNet Inc. has announced the launch of MediaSentry Services platform. Through this will provide the Entertainment Industry with the most effective means available to globally detect, track, and deter the unauthorized distribution of their digital content. SafeNet's anti-piracy and peer-to-peer (P2P) distribution services deliver unparalleled copyright enforcement capabilities and provide a managed platform to support the successful growth of digital distribution initiatives so content owners can embrace these new market opportunities without compromise.

The MediaSentry Services portfolio provides clients with powerful, end-to-end solutions designed to meet specific content protection, intelligence and distribution needs. "With a global infrastructure spanning the most prolific P2P networks as well as emerging communities and User-Generated Content (UGC) sites, we are dedicated to help the content owners not only understand but also leverage today's largest base of online consumers," informed Rana Gupta, Business Head - INDIA & SAARC, SafeNet India.

One of the most important aspects of MediaSentry services is the protection services. Under this, escalated levels of active protection are designed to mitigate digital piracy threats and are widely adopted as the premier standards for protecting content on such online channels as Peer-to-Peer (P2P), User-Generated Content (UGC) and auction sites as well as newsgroups and Internet Relay Chat (IRC) channels. The other important feature is Intelligence Services. In an increasingly fragmented digital landscape, knowledge and insight are critical to understand both the threats and the opportunities available within this growing channel. SafeNet's intelligence services provide valuable metrics and insight around how content propagates across file-sharing communities so clients can make informed decisions around their protection and distribution strategies.

Increasingly, a significant portion of digital content and software is being distributed over the Internet. SafeNet also offers substantial expertise and proven technology and service platforms to help content owners build an infrastructure capable of supporting large-scale online distribution and promotion initiatives on P2P networks.
via itVARnews

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Author & Editor, Jason Kiwaluk

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