Thursday, June 05, 2008

TVGuide.com Reports Record Traffic of 12.1 Million Monthly Unique Visitors in May

Fueled by New Products, Expanded Editorial Coverage, and Flexible Syndication Platform

Online Video Guide and User Engagement Are Key Drivers of Fast-Growing, Innovative Online Entertainment Destination

NEW YORK--(BUSINESS WIRE)--TV Guide Online, part of Macrovision Solutions (NASDAQ:MVSN), today announced record growth in May, fueled by new products, expanded editorial coverage, and a flexible syndication platform. The divisions flagship site, TVGuide.com, in the past year has become one of the fastest-growing, most innovative entertainment destinations online, with more than 12.1 million monthly unique visitors in May (a 58 percent annual increase), including 640,000 monthly unique users of its Online Video Guide (a 205 percent annual increase). The sites category-leading engagement metrics (over 9 minutes per person, 4.6 sessions per person and 14 web pages per person) continue to expand the relationships with the sites core advertisers and attract new sponsorships in a broader set of categories.

"Weve significantly transformed our business in the past year by creating an immersive experience for fans to engage with their favorite shows and celebrities," said Paul Greenberg, executive vice president and general manager of TV Guide Online. TVGuide.com has expanded its audience to include younger demographics and new psychographics, while growing revenue and serving advertisers better than ever.

TVGuide.com offers a comprehensive and engaging way for fans to find, experience and share the latest entertainment news, content and video. Key elements of the sites growth strategy include:

  • The Online Video Guide, TVGuide.coms video search engine, allows users to discover and watch the latest TV, music, celebrity and news videos. Since its beta launch in April 2007, the Online Video Guides growth into a leading online video destination has attracted long-term sponsorships.
  • Expanded editorial coverage, including round-the-clock breaking news and increased interactivity between editors and online audiences. Since editors implemented a strategy of using breaking news to start conversations with users (within TVGuide.coms user community and other web fan groups and social networks), editorial page views have increased 141 percent and user comments have increased 26 percent.
  • A flexible syndication platform, allowing TVGuide.com site features to be exported to other sites.

About TV Guide Online

TVGuide.com (www.tvguide.com), which offers a comprehensive and engaging way for fans to find, experience and share the latest entertainment news, content and video, is the flagship site of the TV Guide Online network of sites. The network, which includes AllMusic.com, AllMovie.com, AllGame.com, TVShowsonDVD.com, JumptheShark.com, TV-Now.com, and FansofRealityTV.com totals over 13 million unique users.

About Macrovision Solutions Corporation

Macrovision Solutions enables the digital home entertainment experience by allowing businesses to protect, enhance and distribute digital goods to consumers across multiple channels. The Macrovision Solutions technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value to their customers. The result of deploying Macrovisions solutions is a simple end user experience to discover, acquire, manage and enjoy digital content. Today, the company provides connected middleware, metadata on music, games, movies and television programming, media recognition, interactive programming guides as well as operating entertainment portals http://www.tvguide.com/ and http://www.allmusic.com/ and copyright protection. Macrovision Solutions holds over 3500 issued or pending patents and patent applications worldwide. Macrovision Solutions is headquartered in Santa Clara, California, with approximately 13 offices across the United States and around the world. More information about Macrovision Solutions can be found at http://www.macrovision.com/.

via BusinessWire

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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