Monday, April 21, 2008

NPD: Nintendo 'Smashes' March; Software Sales Skyrocket 63%

There's Nintendo... and then there's everyone else. Industry sales hit $1.7B as Smash Bros. sold 2.7 million copies and the Wii sold a whopping 721K units.

If the sales data keeps looking this good, 2008 will make 2007's incredible year look like a "down year." The latest NPD video game sales data for March 2008 shows total industry sales of $1.7 billion, up 57 percent. Software sales in particular were phenomenal, totaling $945.6 million, a 63 percent jump, driven in large part by Nintendo's Super Smash Bros. Brawl, which sold through 2.7 million units. Ubisoft's Rainbow Six Vegas 2 also did quite well, selling 752.3K units on the Xbox 360. In addition, EA's Army of Two sold over 830K copies across the Xbox 360 and PS3.

On the hardware front, sale climbed 46 percent to $551.3 million. And again – we sound like a broken record – it was total Nintendo domination. The Wii stole the show with 721K units sold, closely followed by the DS handheld with 698K. Sony's PSP sold a respectable 297K. Despite several analysts predicting that the PS3 would outsell the Xbox 360 in March, it didn't. The Xbox 360 edged out the PS3 just slightly, 262K vs. 257K. Finally, Sony's PS2 sold another 216K.

Even accessories did really well in March, rising 58 percent to $220 million. "Accessories typically do really well when there are big hardware months, or if a game that is accessory dependent (like Guitar Hero and Rock Band) has big sales. This month, with big Wii sales, Wii controllers (the remote, the nunchuk and the zapper) all captured big sales and on the Xbox 360 side, point and subscription cards saw brisk sales," NPD industry analyst Anita Frazier told GameDaily BIZ.

Here are the top 10 selling games (ranked by units) for the March period:

1. Super Smash Bros. Brawl—Wii—Nintendo—2.7 million
2. Tom Clancy's Rainbow Six Vegas 2—Xbox 360—Ubisoft—752.3K*
3. Army of Two—Xbox 360—EA—606.1K
4. Wii Play w/ remote—Wii—Nintendo—409.8K
5. God of War: Chains of Olympus—PSP—Sony—340.5K
6. Crisis Core: Final Fantasy VII—PSP—Square Enix—301.6K
7. Guitar Hero III: Legends of Rock—Wii—Activision—264.1K
8. Major League Baseball 2K8—Xbox 360—Take-Two—237.1K
9. Call of Duty 4: Modern Warfare—Xbox 360—Activision—237K*
10. Army of Two—PS3—EA—224.9K

via GameDaily

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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