Monday, July 23, 2007

Shutterfly Launches Summer Memories Campaign

REDWOOD CITY, Calif., Jul 18, 2007 (BUSINESS WIRE) -- Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, today kicked off its Summer Memories Campaign, to reward and inspire customers, and to celebrate its industry-leading milestones, including:

  • 1.5 billion photos uploaded to Shutterfly.com
  • 500 million prints sold

Dedicated to helping people share life's joy, this summer Shutterfly will give away a total of 5 million prints to customers who have helped make Shutterfly the industry leader in social expression and personal publishing. Shutterfly will randomly select 25 daily winners from its customer base and reward them with 1,000 free prints each, to use themselves or to share with family and friends. In addition to the daily winners, 3 grand-prize winners will receive 10,000 prints each.

"Shutterfly is celebrating our 8th birthday by giving customers fun and creative ways to enjoy summertime with our Summer Memories campaign. After taking your family on vacation, hosting your kids' talent show or just making home-made ice cream, you can trust Shutterfly to deliver the highest quality products and outstanding service, while you preserve your most prized possessions - your memories," said Jeff Housenbold, CEO and president of Shutterfly.

SummerMemories.com
Whether it's a simple picnic in the park or a more ambitious project like the neighborhood block party, every event becomes a story and an opportunity to tell "how I spent my summer vacation." To help customers create, capture and share their summer stories, Shutterfly has launched SummerMemories.com, to inspire consumers in the Shutterfly community to tell their family stories. This marks the first time Shutterfly has showcased Photo Books authored by its own customers. New stories are continuously added to showcase the breadth of inspirational ideas from the Shutterfly community. See these creative summer-themed books at: http://www.summermemories.com.

Summer Memories visitors can also take an interactive quiz to help fill their summer calendar with fun-filled family activities. After answering a short series of light-hearted questions, quiz takers are matched to one of four personality styles: Epicurean, Social Butterfly, Traveler and Creative Spirit. This informs the types of fun family-oriented ideas and events that readers should consider this summer, along with helpful planning tips and additional online resources. Read all of Shutterfly's ideas for summer fun at: http://www.shutterfly.com/summermemories/ideas/shutterfly_ideas.pdf.

Since its launch in 1999, Shutterfly has become a leading trusted brand among families nationwide for sharing photos and creating keepsakes that celebrate special occasions and everyday moments. Shutterfly has steadily built long-lasting, trusted relationship with customers through its customer-centric policies and easy-to-use features that help people store their photos and easily create beautiful greeting-cards, calendars, photo books and other photo-based merchandise.

About Shutterfly
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Jason Kiwaluk

Mower & Shoveller,

Ideation | Ecommerce | Fintech | Innovation | Strategy | Opinionated Agitator RevenueWire,FuturePay+PayMotion

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